ONE OF THE MEDIA LITERACY QUESTIONS IS: WHO IS THIS MESSAGE TRYING TO REACH; HOW DO YOU KNOW?
Use this chart before, during, or after the Super Bowl game- Sunday February 12, 2023. Have your students complete the last column. (This list does not represent the order the ads will air. To see a chronological list of which ads air in each quarter of the game go here)
QUESTIONS FOR YOU TO CONSIDER:
Who do they think is most likely to be the target audience (it could be more than one) this advertiser hopes to reach? What clues in the ad might be revealing?
NOTE: these commercials –airing in the US—represent only those which have previously been identified. (the list does not include ads that run regionally or locally on FOX affiliates in the US.) Updated regularly.
Rows at the bottom are deliberately left blank for last minute, unannounced spots. Students can write in there.
EDUCATORS: Be sure to go to “Using Super Bowl Ads In The Classroom” for additional handouts, links to the ads, resources and suggestions.
| Product/Corporation | Type | Demographic (age, gender) |
| Air (Amazon Prime) | Movie promotion | |
| Apple TV+ | Streaming service | |
| Avocados from Mexico (AFM) | Food | |
| Bic (Société S.A.) | Lighter | |
| Blockbuster (DISH) | TBA | |
| Booking.com | Online travel | |
| Burger King (Restaurant Brands International) | Restaurant/Food | |
| Bush Beams (Bush Brothers and Company) | Food | |
| Cognac (Remy Cointreau) | Alcohol | |
| Coors Light (Molson Coors) | Alcohol | |
| Crown Royal (Diageo) | Alcohol | |
| Dexcon DogFish Head Craft Brewery |
Diabetes Awareness Alcohol |
|
| Doritos (Pepsico) | Snack | |
| Downy Unstoppables (Proctor & Gamble |
Fabric Softener | |
| Dunkin Donuts | Restaurant/Food | |
| DraftKings | Sports Betting | |
| E-trade (Morgan Stanley) | Investment platform | |
| FanDuel | Online betting | |
| The Flash (Warner Bros) | Movie promotion | |
| Funky Buddha Brewery | Alcohol | |
| GM/Netflix | Electric Vehicles/Streamer | |
| Gutfeld! (Fox News) | Comedy promotion | |
| He Gets Us (Servant Christian Foundation) |
Religion promotion | |
| Heineken (Heineken Holding HV) |
Alcohol | |
| Hellman’s Mayonnaise | Food spread | |
| Hyundai (Hyundai Motor Group) | Automobile | |
| Limit Break | Gaming | |
| Kia America | Automobile | |
| M&Ms (Mars Wrigley Inc) | Candy | |
| McDonalds | Restaurant/Food | |
| Michelob Ultra (Anheuser-Busch InBev) | Alcohol | |
| Miller Lite (Molson Coors) | Alcohol | |
| NFL | Sports promotion | |
| Oikos (Danon) | Yogurt | |
| Pepsi Zero Sugar (Pepsico) | Drink | |
| Planters (Hormel Food) | Snack | |
| Poker Face (Paramount+) | TV Promotion | |
| PopCorners (Pepsico/FritoLay) | Snack | |
| Power Grip Primer (Elf Cosmetics) | Cosmetic | |
| Prime Hydration | Drink | |
| Pringles (Kellogg’s) | Snack | |
| Rakuten | Online Shopping Platform | |
| Sam Adams (Boston Beer) | Alcohol | |
| Squarespace | Online Hosting Service | |
| State Farm | Insurance | |
| Tubi | Online streaming | |
| TurboTax (Intuit) | Online tax preparation | |
| Uber One | Car ride/rental | |
| WeatherTech | Automotive products | |
| Working With Cancer (Publicis Groupe) | Cancer Awareness | |
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