WHO’S ADVERTISING WHAT IN SUPER BOWL 60?
SUNDAY FEBRUARY 6, 2026
IDENTIFY THE TARGET AUDIENCE
BRANDS ARE ADDED AS THEY ARE ANNOUNCED
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Use the chart (below) before, during, or after the Super Bowl game. This year, advertisers will pay between 7 and 8-million dollars for ONE 30-second ad. Who do your students think is most likely to be the target audience each advertiser hopes to reach? Many of the ads and teasers are released prior to the game and more than likely, students may already have been exposed to the ad, or part of the ad. NOTE: not included here are spots that will air locally on NBC affiliates in the US.
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Super Bowl Advertiser/Product |
Category |
Who’s the target audience (demographic)? |
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Novartis |
Pharmaceutical |
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Liquid Death |
Drink Brand |
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Manscaped |
Shaving/Grooming products |
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GrubHub |
Food delivery service |
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Ferrero North America |
Candy manufacturer |
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Sazerac |
Alcohol |
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Bad Bunny |
Merchandise |
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Ferrara Candy |
Candy manufacturer |
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Mondelēz International, Inc. |
Snack |
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Homes.com |
Real Estate |
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Dunkin |
Restaurant |
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Unilever |
Condiment |
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Svedka Vodka |
Alcohol |
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Cadillac F1 |
Automotive |
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Liquid I.V. |
Powdered Electrolyte Drink Mix |
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WeatherTech |
Automotive supplies |
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