WHO’S ADVERTISING WHAT IN SUPER BOWL 61?
SUNDAY FEBRUARY 14, 2027
IDENTIFY THE TARGET AUDIENCE
(Educators can use this page to get their students to identify the audience each product is attempting to reach. Students can complete the far fight column.) NOTE: this page is under construction; new info to be added as it becomes available)
Disney (owner of ABC & ESPN) announced that 58 brands have bought ad space for the game, with 30-second spots priced around $10 million. Adweek reports: The broader advertiser mix is confirmed to include major brands spanning financial services, software, candy, and personal care. (See last year’s complete list.)
To drive interest and buzz, many of the ads and teasers are released prior to the game and more than likely, students may already have been exposed to the ad, or part of the ad. NOTE: some spots listed will air regionally; not listed here are those locally on ESPN & ABC in the US.
| Product | Parent Company | Category | Who’s the target audience (demographic)? Gender, Age |
| TBA | ESPN/Disney | Entertainment | |
| Cutwater Spirits | Anheuser‑Busch | Cocktail | |
| Waymo | Alphabet (Google) | Automotive driving tech | |
| Nutella | Ferrero | Sweet spread | |
| Kinder Bueno | Ferrero | Candy |
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