See also: Business; For Your Consideration Ads

Timely news:

10 Best Movie Marketing Campaigns(video)
Golden Trailer Awards
Warner Bros Wonder Woman Campaign Plans

ICG Publicists Awards

How Ads Attempt To Sway Oscar Voters
What Is the Top Movie Poster Ever?
Movie Posters As Mesmerizing GIFs
The Best Graphic Movie Posters of All Time
Even Now, Nobody Knows Anything
Cracking The Code For Film Marketing
Oscar Campaigning 101: 5 Ways Contenders Are Getting Attention
Marketing Your Movie To Oscar Gold
Marketing Hunger Games: Catching Fire
Using Facebook to Create Buzz; Drive Audiences to The Movies
The Power of Crowds: Social Sentiment & The Future Of Movies
The Evolution of Movie Poster Colors Throughout Film History
Classic Hollywood: Posters that make you feel you ‘Gotta Dance!’
 How top studios create their best movie posters for Hollywood and indie films

 Recommended resources:
Age of Persuasion Goes To The Movies (CBC Radio)
All About Movie Trailers
Create Your Own Movie Poster
Deconstructing Film Posters
Designing the Perfect Blockbuster Movie Poster (infographic)
Elements of a Great Movie Poster Design
Every Film Poster Saul Bass Ever Made
Film Marketing Buzz
Films Marketed with viral movie campaigns (BBC)
For Your Consideration: Marketing & Advertising During Awards Time
FTC Confirms Violent PG-13 Movies Intentionally Marketed to Young
Gavin Berliner: Designer of Movie Posters
Generating Buzz and Profits for Independent Films
History of the Movie Trailer
How Movies are Marketed -The Movie Blog
How Movie Marketing Works (How Stuff Works)
How Studio Movie Posters Are Created
How to Edit a Movie Trailer
What is a marketing campaign: Case study/Gravity

Recommended App

InAWorld where you can be the star of your own movie trailers… InAWorld…Drama is a fun app that lets you create and star in your very own movie trailers. It’s a combination of Mad Libs meets the movies that’s very entertaining and surprisingly addictive.

 Lesson Plans:
Analyzing & Creating Movie Marketing Posters
The Blockbuster Movie
Deconstructing Movie Ads (starts on page 53)
Designing A Movie Poster (starts on page 100)
Design A Film Poster-Template (IntoFilm)
Film Adaptation of a Novel: Creating the Movie Poster
Film Marketing & Publicity (Fis)
Glogster Movie Poster
How to Create A Film Poster (eHow)
Making The Movie Poster
Making Trailers (Film Education)
Market A Movie
Movie Poster Analysis
Movie Poster Studies
Movie Posters: Capturing the Essence of a Story
What Makes A Good Film Poster (IntoFilm)

Media Studies Movie Marketing
Mosaic of Movie Poster Cliches
Movie Marketing: To Kill A Mockingbird
Movie Marketing: Trying to Create Buzz in Time of Twitter
Movie Madness Marketing Blog
Movie Poster Creator
Reel to Real: A Political Reflection of Hollywood Film Posters
Representation of Gender In Movie Posters
Teaching Trailers (Film Education)
Trailers As Persuasive Texts
Why Good Posters Matter

 Recommended texts:

Film & Video Marketing
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