see also LoF Marketing; Motion Pictures; Advertising
THANKS to School Library Journal for recommending this site.
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This web page is divided into four sections:

1. Background/resources on the use of “For Your Consideration” in advertising
2. Database with links to TV/film studios awards web sites
3. Database of award nomination dates, ceremony dates and broadcast partners
4. Links to news sources about film/TV awards

For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presents the Academy Awards celebrating the best in motion pictures, (or the Hollywood Foreign Press Association, which awards the Golden Globes) or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards for television. Source: Wikipedia (note: hyperlinks added by media educator Frank Baker)

In the fall of 2016,  Lionsgate broke with tradition choosing to use the phrase “Consider This” in ads for its films. Other film studios have subsequently used the word “consider.”

NEW: Read/Study/Analyze FYC Studio Ads Here

Each year, the major movie studios, and to a lesser extent their affiliated television studies and the television networks, spend large sums of money on “For Your Consideration” ads extolling the alleged virtues of their films or programs released over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of that decade.

Not surprisingly, then, the quantity of such ads  has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. In deed, most of the films expected to be “Oscar-worthy” are released in the last few months of the year, occasionally opening in limited release just before the end of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related publicity peaks…

As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Motion Picture Arts & Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they’ll be available for future study and commentary.  Source

NEW:   Download Oscar contending screenplays here

Questions for students to consider:
– what does the phrase “for your consideration” mean?
– who is the audience for these ads and what are they asked to do?
– in what ways are these ads “persuasive”?
– what information is quintessential in ads promoting TV shows/films?

– what codes/conventions/techniques does each contain?
– what is the purpose of film/TV critic quotes?
– what is the same; what is different about each ad?
– why are some ads featured on the cover of a magazine?

who designs the ads; who pays for them?
– consider the layout of the ad: what attracts attention most?
– how is mood and/or genre communicated?
– how might expression, body language or other non-verbal language communicate what is happening?

Related lesson plans: Analyzing Oscar: Deconstructing the Academy Awards |  Deconstructing Movie Ads (pg 53)

Studios ‘For Your Consideration’ Websites (all under construction- new material added regularly)

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2020-2021 Movie Nomination/Award Dates/Broadcast Partners (updated regularly)

Craft/Guild Awards

Award Nominations Announced Winners Announced Broadcast/
Annie (Animation) March 3 April 16
Screen Actors Guild (SAG) February 4 April 4 TBS/TNT
Art Directors Guild February 25 April 10
WGA (Writers) February 3
February 16
March 21 Paramount+
Producers Guild (PGA) February 26
March 8
March 18
March 24
Casting Society of America (Artios) January 20 April 15
Makeup Artists/Hair Stylists February 18 April 3
American Society of Cinematographers March 10 April 18
Cinema Audio Society
Eddie Award (Audio)
March 2 April 17
Costume Designers Guild March 4 April 13
Directors Guild (DGA) March 8March 9 April 10
VES (Visual Effects) March 2 April 6
Motion Picture Sound Editors (Golden Reels)
March 1 April 16
Set Decorators Society of America March 11 March 29
Guild of Music Supervisors  February 25   April 11


Film Festivals & Film Critics

Award Nominations Announced Winners Announced Broadcast/
Boston Society of Film Critics December 13
LA Film Critics December 20
Chicago Film Critics December 18 December 21
Alliance of Women Film Journalists December 30
Capri Hwood International Film Fest January 3
North Carolina Film Critics Assn. January 4
Broadcast Film Critics
Critics Choice Super Awards November 19 January 10 CW
Black Film Critics Circle Award January 20
Critics Choice Documentary Awards October 26 November 15
NY Film Critics Online January 27
DC Film Critics Assn February 8
National Board of Review January 26
NY Film Critics Circle December 18 January 24
Palm Springs Film Fest February 11
Vancouver Film Critics Circle February 22
Critic’s Choice Awards TV January 18
Film February 8
March 7 CW Network
Hollywood Critics Assn. February 2 March 5 HCA Facebook page and YouTube channel
African American Film Critics Assn
Online Film Critics Society January 19 January 25
National Society of Film Critics  January 9
London Film Critics Circle Award

Major Awards

Award Nominations Announced Winners Announced Broadcast/
Hollywood Film Awards
Gotham Awards November 12 January 11
Golden Globes
(Hollywood Foreign Press Assn.)
February 3 February 28 NBC
BAFTA March 9 April 11 LIVE: BBC One and BBC One HD
BBC America (tape delay)
Cinema Eye December 10 March 9              Stream
Film Independent Spirit January 26 April 24 IFC
Academy of Motion Picture Arts & Sciences (Oscars) March 15 April 25, 2021 ABC

Other Associated Groups

Award Nominations Announced Winners Announced Broadcast/
European Film Awards December 9 December 12
Screen International Screen Awards
Intl Documentary Association November 24 January 16
British Film Independent Awards (BIFA) December 9 February 18
NAACP Image Awards February 2 March 22 March 27, 8pm BET and simulcast across ViacomCBS Networks, including CBS, BET Her, VH1, MTV, MTV2 and Logo
Director’s Cut
Foundation for the Augmentation for African-Americans in Film
(Black Reel Award)
Movieguide Awards February 21
GALECA (the Society of LGBTQ Entertainment Critics) Dorian Awards February 11 April 18
Australian Academy of Cinema and Television Arts (AACTA) International Awards  February 12 March 6 AEDT / Friday, March 5 PST. AACTA’s YouTube channel
Variety’s ARTISANS Awards February 6
Humanitas Prize Awards
USC Libraries
Scripter Awards
February 20
Global Cinematheque World Cinema Awards            First week Feb 2020
Association for the Promotion of Cinema Cesar Awards
GLAAD Media Awards January 28 April TBA


NEW: A Look At What Might Be The Most Expensive Emmy Campaign Season Ever 
Teaching With The Emmy Awards: A Media Literacy Opportunity
Chasing Emmy– a new weekly podcast from Entertainment Weekly magazine
Updated: See the ads for Emmy nominations  shows/people here

 Special Emmy TV Websites
(many of these websites are only active during award voting season)

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Emmy/Oscar News Sources:

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& Cable


Emmy Magazine
Entertainment Weekly Image result for hollywood reporter magazine logoHollywood Reporter
Image result for huffpologo Oscar News Image result for LA TIMES logoThe Envelope Image result for NY times logoAwards Season Image result for variety magazine logoVariety Image result for The WrapThe Wrap


Ads: designed for analysis and deconstruction

Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing otherwise they aren’t going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source)

 Useful links:
There is a reason why Hollywood movies campaign to be nominated for awards
For Your Consideration: Increasingly Lavish Emmy Campaigns
Emmy Campaigns Get Out of Hand
Film ads try to sway Oscar Voters
For Your Consideration:  How Data Analysis Was Used in the 2015 Oscar Race

See this website for a full list of “FOR YOUR CONSIDERATION” ads
Checklist of analyzing print ads
Deconstructing print ads
Movie marketing blog
Checklist for reading any ad 
Analyzing ads (& commercials)
Marketing Movies (book/website)
Advertising 101 (critique sheet)  

-wise, the Oscars in this digital age
ABC Made $72 Million on 26 Minutes of Oscar Ads


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