Who’s The Target Audience?

Use this chart before, during, or after the Super Bowl game.  Have you students complete the last column. Who do they think is most likely to be the target audience this advertiser hopes to reach? [Many of the ads are released prior to the game; see them here.]  NOTE: The list does not include ads that run regionally or locally on CBS affiliates in the US.  The National Security Innovation Network (NSIN) will air an ad, but only on the Armed Forces Network, not CBS.]