WHO’S ADVERTISING WHAT IN SUPER BOW 59? IDENTIFY THE TARGET AUDIENCE
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Use the chart (below) before, during, or after the Super Bowl game. Have your students complete the last column.
Who do they think is most likely to be the target audience this advertiser hopes to reach? (Ads are listed in alphabetical order, NOT the order of when they will appear in the broadcast. Some listed may air only in specific regions of the US) Many of the ads and teasers are released prior to the game and more than likely, students may already have been exposed to the ad, or part of the ad. NOTE: not included here are spots that will air locally on FOX affiliates in the US.
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Super Bowl Product |
Category |
Who’s the target audience (demographic)? |
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Airo (GoDaddy) |
Web Services |
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Angel Soft |
Toilet Paper |
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Booking.com |
Online Travel Agency |
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Bosch |
Technology/Engineering |
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Bounty |
Paper Towel |
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Bud Light |
Alcoholic beverage |
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Budweiser |
Alcoholic beverage |
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Busch Light |
Alcoholic beverage |
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Carl’s Junior |
Fast Food restaurant |
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Cetaphil |
Skin Care Products |
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Cirkul |
Water bottle brand |
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Coffee Mate |
Coffee creamer |
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Coors Light |
Alcoholic beverage |
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CoStar |
Real Estate |
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Disney+ |
Entertainment promotion |
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DoorDash |
Delivery service |
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Doritos |
Snack |
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Dove |
Personal care brand |
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Dunkin’ |
Restaurant |
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Duracell |
Battery products |
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FanDuel |
Online betting platform |
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Fetch |
Shopping rewards app |
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Foundation to Combat |
Nonprofit organization |
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FOX |
TV and Sports promotion |
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Frank’s Red Hot |
Condiment |
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Great Clips |
Hair salon |
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Haagen Dazs |
Ice Cream |
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He Gets Us |
Religious Ad campaign |
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Hellman’s |
Mayonnaise |
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HexGlad |
Cookware |
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Hims & Hers |
Wellness Platform |
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Homes.com |
Online Real Estate |
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IndyCar |
Sports promotion |
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Instacart |
Online delivery service |
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Jeep |
Automotive |
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Lay’s |
Snacks |
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Liquid Death |
Sparking Water Drink |
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Little Caesars |
Pizza |
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Michelob Ultra Zero |
Alcoholic beverage |
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MLS Season Pass |
Soccer streaming |
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Mountain Dew Baja Blast |
Soft drink |
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MSC Cruises |
Travel |
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Nerds |
Candy |
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NIKE |
Athletic Footwear/Apparel |
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NerdWallet |
Finance |
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NFL |
Football league |
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Novartis |
Pharmaceutical |
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Oikos |
Yogurt |
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On |
Shoe Company |
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OpenAI |
Research organization |
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Pepsi |
Soft drink |
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Pizza Hut |
Restaurant |
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Poppi |
Drink |
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Pringles |
Snack |
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Ram |
Automotive |
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Ramp |
Financial services |
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Ray Ban Smart Glasses |
Technology |
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Reese’s |
Candy |
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Ritz |
Snack |
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Rocket Mortage |
Mortgage services |
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SalesForce |
Software |
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Samsara |
Road safety message |
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Science Moms |
Advocacy Group |
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Skechers |
Footwear |
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Spruce |
Weed/Grass Killer |
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SquareSpace |
Website Builder |
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Starbucks |
Coffee |
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Stella Nova |
Alcoholic beverage |
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SToK Cold Brew |
Coffee |
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Taco Bell |
Fast Food |
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Totino’s Pizza Roll |
Snack |
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Tubi |
Streaming services |
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TurboTax |
Online tax services |
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Uber Eats |
Food delivery service |
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Warner Bros |
Entertainment services |
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WeatherTech |
Home/Auto products |
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Workspace Gemini AI |
Technology |
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Yahoo |
Web Services |
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Zeam Media |
Streaming service |
