Use this chart before, during, or after the Super Bowl game. Have your students complete the last column. Who do they think is most likely to be the target audience this advertiser hopes to reach? (Ads are not listed in the order they will be broadcast.) [Many of the ads are released prior to the game and more than likely, students may already have been exposed to the ad, or part of the ad]
NOTE: Not included here are ads that run regionally or locally on FOX affiliates in the US. THIS PAGE IS UNDER CONSTRUCTION: NEW MATERIAL ADDED REGULARLY. Follow this page for a full list of advertisers.
|
Super Bowl Advertiser |
Category |
Who’s the demographic? |
|
Ferrara/Nerds |
Candy |
|
|
Nestle’s/ Coffee Mate |
Non-dairy creamer |
|
|
General Mills’ /Häagen-Dazs |
Ice Cream |
|
|
Skechers |
Shoes |
|
| Molson Coors/ Coors Light | Alcohol | |
| Pepsico/Doritos | Snack | |
| Unilever/ Dove | Soap Products/Girls Sports | |
| GoDaddy/Airo | Web services | |
| Fox Corporation/Tubi | Streaming service | |
| Rocket Companies/Rocket Mortgage | Mortgage services |
| Super Bowl Advertiser Company/Product |
Category | Who’s the demographic? (Could be more than one) (gender; age) |
| Walt Disney Company (amusement corporation) |
Entertainment | |
| Maplebear Inc./Instacart | Online grocery delivery platform | |
| Yum Brands/Taco Bell | Fast Food restaurant | |
| Unilever/Hellmann’s | Mayonnaise | |
| Stellantis/Jeep | Automotive | |
| Mondelez Int/Ritz Crackers | Snack | |
| The Hershey Co/Reese’s | Candy | |
| Super Bowl Advertiser Company/Product |
Category | Who’s the demographic? (Could be more than one) (gender; age) |
| Super Bowl Advertiser Company/Product |
Category | Who’s the demographic? (Could be more than one) (gender; age) |
