Technique name Technique description Contemporary Examples
| Glittering Generalities | an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. | Advertising Political Campaigns |
| Testimonial | an endorsement. These endorsements often come from regular people giving positive reviews of products or ideas | |
| Appeal to Authority | refers to the use of an expert’s opinion to back up an argument. | Example |
| Card Stacking | Where an organization may use media to favorably show one side or an argument while simultaneously downplaying the other side | Advertising |
| Name Calling | techniques consists of attaching a negative label to a person or thing | Examples |
| Ad Hominem | an argument or reaction) directed against a person rather than the position they are maintaining. | Examples |
| Plain Folks | Convinces an audience that an idea is good because they are the same idea of the vast majority of people like yourself | |
| Fear | anything that a person can read or look at and find fear. | Ad examples |
| Lies/Big Lie | a gross distortion or misrepresentation of the truth primarily used as a political propaganda technique. | |
| Appeal to Prejudice | a strong feeling of dislike, or a preconceived judgment, usually against someone or something regarded as different. | |
| Bandwagon | when the speaker tries to convince us to accept their point of view or else we will miss out on something really good. | Examples |
| Ad Nauseam | uses repetition to influence consumers into buying a particular product. | Example: Liberty Insurance commercial |
| Transfer | Carries the respect and authority of something respected to something else to make the latter accepted. | |
| Stereotyping | generalizations about a population based on their membership in a social group. | |
| Demonizing | dehumanizes the opposition and presents them as monstrous. |
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