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Media LiteracyVideos

Streaming Videos for Teaching Media Literacy


NOTE: additional videos are added regularly

NEW: See these lesson plans, with embedded video clips:
All Media Start As Writing (visual literacy/news/photojournalism)
Buy Me That (toy advertising/media literacy)
Buy Me That (Food Advertising Tricks)
Creating A Courtroom Floor Plan for “To Kill A Mockingbird” (CCS ELA/film language)
Deconstructing A TV Commercial (advertising/persuasion/non-print texts)
Is Seeing Believing (Photojournalism/Digital Manipulation)

News Clips on Media Literacy   Teaching Advertising with Youtube Videos     Chalkwaves and PowerMediaPlus videos


Topic/Source Google Teacher Tube Media Ed Foundation PBS United Streaming
aka Discovery Education
(registration required)
YouTube Other

(see also Alcohol;Commercialism;
Product Placement; Tobacco)
The Beginnings of Advertising (3:32)

Hard Times Hard Sell Be Afraid in the 30s (3:12)

Soap, Sex & Cigarettes: A Cultural History of Advertising (Intro) (6:09)

Killing Us Softly 4: Advertising’s Image of Women (4:56)

Consuming Kids (5:23)

Killing Us Softly 3 Advertising’s Image of Women (34:00)

Advertising & The End of the World

Hunting For Cool
(Merchants of Cool) (8:23)Merchants of Cool (entire program)

The Persuaders 

6 segments

Life Skills 101: Media Wise (15:00) What does the ad say? (2:39)

Sell & Spin: A History of Advertising (9 parts)

Nonfiction and Visual Literacy Lesson

Analyzing Magazine Ads (9:20)
Advertising – What psychological tricks do they use? (3:49)

Buy Me That 3 (3 parts)

Century of the Self: The History of Propaganda in Advertising (10:36)

No Logo: Brands, Globalization & Resistance (3:03)

Slim Hopes: Advertising & the Obsession With Thinness (5:10)

The seductive power of television advertising (3:19)

Girls take on advertising

Captive Audience: Advertising Invades the Classroom (4:36)

Advertising (from Don’t Be A TV Television Victim) (3:43)


Adbusters (various)


Analyzing Women in Advertising

The Art of Rhetoric: Persuasive Techniques in Advertising

Buy Me That, (2:22)

Buy Now  Pay Later

The Impact of TV Advertising on Kids’ Diets

Cell Phone_spot (:45)

Creating An Advertising Campaign

Five Facts About Advertising

How Advertisers and Marketers Take Advantage of How Your Brain Works

Identities for Sale: the phenomenon of teen branding

Purposes of advertising (5:37)

Super Bowl Ads

Teaching Media: Analysing an Advert (UK) (13:56)

The Truth Behind Diet Advertising


Ways of Seeing (Advertising)
Part 1 of 4

Deadly Persuasion:
The Advertising of
Alcohol & Tobacco
Spin the Bottle: Sex, Lies & Alcohol
Ad-Libbing It (22:03) Deadly Persuasion: The Advertising of Alcohol & TobaccoSpin the Bottle: Sex, Lies & Alcohol Alcohol Target Marketing: Exposed by youthEye See You (9:00)
(see also FILM) Making Visual Narratives: Animation Is An Optical Illusion
Art of the Movie Poster
Sound of Cinema The Music that Made the Movies Part 1
Recognizing Bias
(Assignment Discovery)Bias (Newseum)
OutFOXed: Rupert Murdoch’s War on Journalism (1:55)Jeff Chester on big media conglomerates

Propaganda-Behind Big Media

Mickey Mouse Monopoly: Disney, Childhood & Corporate Power

Moyers on America
“The Net at Risk” (3:28)
A Generation of Consolidation (3:45)Big Media Hall of Shame (4:50)

Media in the 21st Century (4:59)

The Corporation selected clipsRich Media, Poor Democracy (5:27)

Big Media – Shine A Light (1:08)

Mickey Mouse Monopoly: Disney, Childhood & Corporate Power (5:45)

The Power of the Media (Part 1)Media Manipulation: New Game for Big Business

Critical Focus: How Media Ownership Affects Content

Slim Hopes:
Advertising & the Obsession with Thinness
Tough Guise: Violence, Media & the Crisis in Masculinity(7:02)What A Girl Wants

Body Image: Prescribing Beauty

The Photoshop Effect (5:37)Get Real (10:00)Slim Hopes: Advertising & the Obsession With ThinnessWet Dreams & False Images (2:09) What real looks likeSex. Lies & PhotoshopBody Image for Boys Body Image- The Quest for Perfection
Careers for the 21st Century: Media and the Arts OccupationsCarreras para el siglo 21: Ocupaciones en arte y medios de comunicaciónAssignment Discovery: Episode 165: Careers in TelevisionDiscovering Art:
Careers In Film
More Than A Job–Broadcast Journalism
(9:40)Film, TV, and Media Today
Topic/Source Google Teacher Tube Media Ed Foundation PBS United Streaming
aka Discovery Education
(registration required)
YouTube Other
          (see also Advertising) Consuming KidsCaptive Audience Why We Buy – Secrets Of Consumer Education (3:10)Story of Stuff  (21:16)Naomi Klein – No Logo (1of4) (10:08)Captive Audience: Advertising Invades the Classroom (4:36)The Overspent American: Why We Want What We Don’t Need (3:28) Why We Buy What We BuyHidden Motives Part 1 –
The Quest for Cool
 (see also Media Literacy) Baloney Detection Kit:
ten questions to consider when encountering a claim.(14:41)
 (see also Visual Literacy)

Is Photoshop Remixing the World? (5:44)

Seeing Is No Longer Believing – “Changing” History (1:30)

Wet Dreams & False Images (2:09)

Digital Manipulation of Images
(Media Matters, 6:31)

Evolution (Dove, 1:15)

The Hotness Is Pasted On (5:38)

Using Photoshop to Alter A Magazine Cover ModelSex. Lies & Photoshop

(see also: Film/Movie Making;
Media Production; Visual Literacy)
Making of Global Warming PSA (4:53)Digital Storytelling on the iPad History of Chromakey
see my resources: Documentaries in the Classroom Know TV
Image result for filmmaking LIGHTS, CAMERA, EDUCATION! Moviemaking and Integrating Curriculum(08:08)Discovering the Arts: Careers in Film Explaining film photography to today’s kids (1:56)Making Movies on the iPad with iMovie (2:05)Sound of Cinema The Music that Made the Movies Part 1How Movie Sound Effects Are Made (5:17)Movie Magic (Discovery Ch series)AFI (various)Film: 21st Century Literacy (8:22)

Intro to Film Technique and Terminology

Making a Scene- The Chronicles of Narnia:
Voyage of the Dawn Treader Featurette (9:17)

Paul Haggis on Screenwriting

The Cutting Edge – The Magic of Movie Editing

Making Grimm Movies: (various clips)FLIGHT: Anatomy of a Shot (1:31)

Discovering the Short Part I

Within A Minute (Stars Wars Doc, 4 parts)

Film Analysis (15:24)Moving Pictures as TextGenre: The WesternWhat is foley? (5:17)How Movies Work (links to various clips)

Look at film elements

Using Film As a Jumping Off Point to Encourage Student Writing (15:00)

Filmmaking in the Classroom (36:00)

Reading Film: The Story of Movies (5:00)

Storyboarding (Brief explanation)

American Cinema: Film Language

Martin Scorsese: Teaching Visual Literacy

Film Industry

Music for Movies (3:20)

The Truth Behind Diet AdvertisingBuy Now  Pay LaterThe Impact of TV Advertising on Kids’ Diets
How Movies Teach Manhood (TED)Miss Representation (Extd Trailer) 8:52Playing Unfair: The Media Image of the Female Athlete (4:45)What a Girl Wants (5:51)Reviving Ophelia: Saving the Selves of Adolescent Girls (6:16)Off the Straight & Narrow: Lesbians, Gays, Bisexuals & TV (6:48)Wrestling With Manhood: Boys, Bullying & Battering (4:54) Toy Ads & Learning GenderPackaging Girlhood with Sharon Lamb Ed.DCritical Focus: Gender and Sexuality in the MediaTalking Gender
 see also Alcohol, Body Image, Tobacco Analyzing mixed messages from the media about drugs in popular culture Skills for Healthy Living: Analyzing Media Influences (27:35) Advertising, The Media and Your Health (3:39)
DISCOVER Information Literacy (8:03) Detecting Lies & Staying True (2:06)Alan November: The Search Behind The Search (5:56) Information Literacy: The Perils of Online Research(2:17)Google Search Tips (7:15)
News War
(4 programs)Local News
Moments In Time (2013)How to report the news (1:59)OUTFOXED
Rupert Murdoch’s War on Journalism (48:55)
What is News? (2:58)Illusions of news (1:12)The Ideal Newspaper (1:53)Ted Koppel on the Information Overload (3:44)The World of TV News (9:59)The Myth of the Liberal Media:
The Propaganda Model of News (5:32)
Deadline Every Second (3:10)What is news (2:58)‘Behind the Scenes of a News Room’ News Gathering in the Digital Age (Full length version) Massaging The Message: Truth, The Media and You

Media Moments

Dan Gillmor on citizen journalism

Media Hype: When News Coverage Goes Too Far

News Writing

Democracy in America
(#10 The Media: Inside Story)

If You Can’t Beat ‘Em,
Blog ’em

Feeding the Beast: An Inside Look at the News Media

Hot Off the Press: Inside a Daily Newspaper

TV News: Writing and Editing the Story

Newspaper Industry

 (see also FILM) Film Terminology And Cinematic Effects
pt 2, pt 4, 
Film Glossary (w/examples)Lessons in Visual Language (3:00)A Movie Lover’s Guide to Film Language (3:42)
Language of filmLights Camera Education (AFI)The Vocabulary of Film & TV
Photoshop: The Perfect Lie(4:29)Nonfiction and Visual Literacy Lesson Analyzing Magazine Ads (9:20) Sex. Lies & Photoshop
Marshall McLuhan on YouTube (2:15)Norman Mailer and Marshall McLuhan Debating 1968 Marshall McLuhan
(1:38)McLuhan’s Wake
Media is..a short documentary (7:13)Media Interrupted: The Dissection of Media in American Culture (3:50)Massaging the Message: Truth, the Media and You
Media. Deconstructed.(:32) Living Smart #407: Media Literacy (27 min)
Discovering Language Arts: Viewing 
(K-2; 3-5; 6-8;
9-12)Media Literacy- Creating Media (15:46)Media Literacy- Audience (24:05)Media Literacy- Media Ethics (31:16)
The Role of Media In Elections- A Media Literacy Workshop (40:54)
Consider The Source: Can It Be Trusted? (1:21)The Key To Media’s Hidden Codes (6:00)Increasing media education and skepticism (2:46)TV Smarts for Kids (10:31)TV Smarts, Part 2 (5:30)Media Literacy, Education & Choice (6:45)The Future of Media Literacy Part 1 – (15:01)

Differentiated instruction- media literacy (6:21)

Media Literacy: Creating Media

Media Smarts (7:22)

Promoting Health Through Media Education (3:22)

Truth or Consequences:
The Search for
Credibility in an Age of Spin

Media Minute Episode 1: What is media anyway?Media Minute Episode 2: Media are constructions. Media Minute Episode 3: Audiences negotiate meaning.Media Minute Episode 4: Media have commercial implications.Media Minute Episode 5: Media have social and political implications.Media Minute Episode 6: Each medium has a unique aesthetic form.

Media Literacy Documentary (2009)

Media Literacy Awareness (7:39)

Intl. Media Literacy Research Forum 2008

Teaching kids media literacy (3:27)

Teaching media literacy: asking questions  Media Literacy At Home(3:22)

Media Literacy and Democracy

Media Literacy, Education & Choice

Assignment Media Literacy:
Level 1: Elementary
Level 2: Middle School
Level 3: High School

Understanding media literacy

Video Introduction to media literacy (3:46)

What is media literacy?

Media literacy is like reading literacy

Critical Thinking
About Media Literacy


Media Literacy for Media Reform: Turning Apathy into Activism

Media Literacy in cyberspace

Media literacy: who needs  it?

Tuning In To Media

Topic/Source Google Teacher Tube Media Ed Foundation PBS United Streaming
aka Discovery Education
(registration required)
YouTube Other
 (see also Digital Storytelling,
LIGHTS, CAMERA, EDUCATION! Makin’ Movies WebinarLights, Camera, Language Arts (10:27)Video Technology and iMovie Productions(04:17) FRIENDS Behind The Scenes (42:30) You be the producerTeaching Media: Media Production in the Classroom
(UK) (14:04)Creating media can help us become media literate
The Killing Screens: Media & the Culture of Violence (5:59)Beyond Good & Evil: Children, Media & Violent Times (6:17)Tough Guise: Violence, Media & the Crisis in Masculinity (7:02)Watching TV (4:49) Mind Over Media:  Helping Kids Get the Message (2:24)TV Violence and You
                    (see also FILM) The Hollywood Machine (6 part documentary)Moguls & Movie Stars: A History of Hollywood The Changing Shape of Cinema: The History of Aspect Ratio
Image result for music Hip Hop; Beyond Beats and RhythmsMoney for NothingDreamworlds 2: Desire, Sex & Power in Music VideoDreamworlds 3: Sex, Desire & Power in Music Video Hip Hop: Beyond Beats and RhythmsFrontline: The Way the Music Died Hip-Hop: Beyond Beats & Rhymes (4:52)Dreamworlds 2: Desire, Sex & Power in Music Video (5:55)Money For Nothing: Behind the Business of Pop Music (5:51) Generation M: Misogyny in Media and Culture
New Media Exemplar Library Overview
Image result for news literacy (see also Journalism) The Center for News Literacy at Stony Brook University (7:26)News Literacy Project Trains Young People to Be Skeptical Media (6:54) Why News Matters (1:45)
 (see also Tobacco Parody) Spaghetti Harvest Spaghetti
 (see also VISUAL LITERACY) Moments In Time (2013)Captured light: the invention of still photographyAdventure of PhotographyVision & Photography
(BBC Explorations, Pt1)

Image result for political advertising Political Advertising: Tactics & Campaign Ethics
Kathleen Hall Jamieson on Political Advertising
The 30 Sec. Candidate
Campaign Essentials
(9 video segments)Techniques of Persuasion
(9 video segments)

Mass Media and Presidential Campaigns

The Role of Television Advertising in Presidential Elections (1:10)

The Role of Media In Elections- A Media Literacy Workshop (40:54)

Editing techniques used in political campaign ads
(starts at 2:14)Sell & Spin
(segment on history of political ads; starts at :46 in)

The Living Room Campaign (9 parts)

Television & The Presidency (13 parts)

Lights, Camera, Politics, 1980

The Making Of The President, 1960 (8 parts)

Media Persuasion Techniques in Presidential Ads  (9:38)

And if I’m Elected: Political Commercials  (6 parts)

Lectures in History: History of Political Campaign Advertising (CSPAN 2011)

What your favorite TV show says about your politics

Behind a Presidential News Conference

Photographing the President (Bush)(5:04)The

American President

The Living Room Candidate

Photojournalism and the American presidency

The Complexity of Photography

Historical Look At Campaign Commercials

Historic Campaign Ads

View Smart To Vote Smart

Disconnected: Politics, the Press, and the Public

Eisenhower Campaign Spots, 1952 Presidential Campaign

Eisenhower Campaign Spots, 1956 Presidential Campaign

Topic/Source Google Teacher Tube Media Ed Foundation PBS United Streaming
aka Discovery Education
(registration required)
YouTube Other
Prescription Drug
Frontline: Alternative Fix Big Bucks, Big Pharma Documentary (4:52)Big Bucks, Big Pharma Extra: Drug Costs and PR (3:50)

(see also Advertising)

Behind The Screens: Hollywood goes Hypercommercial

Digital Product Placement (1:52)Behind the Screens

A Brief History of Conspicuous Product Placement in Movies (6:31)

Product Displacement
 (see also PR, Advertising) Century of the Self
(four parts)
Historical Propaganda – Japanese Internment WWII(9:28) War Made Easy: How Presidents & Pundits Keep Spinning Us To Death 1. America in the 20th Century: World War I: The War in Europe
2. Archives of War: World War Two: The Leaders
3. Men of our Time: Hitler
Edward Bernays: Propaganda
Part 1 of 2
Goebbels: Master of Propaganda Persuasion, Propaganda, and Photography
Toxic Sludge Is Good For You Toxic Sludge is Good for You – (1/5)Century of the Self: The History of Propaganda in Advertising (10:36)

(see also Audio, Music)
The Secret Life of Machines: Radio (9:47)
Scary Mary (Poppins)The King’s Speech Remix An Explanation of the Toy Ad Remix Project

Reel Bad Arabs: How Hollywood Vilifies A People Racial Stereotypes In The Media (6:28)Stereotypes in Media (5:07)Media Stereotypes & Magazines (3:26) On The Trail of The Hollywood Indian (several parts)Media Representation (3:27)Miss Representation (8:52)Representation & the Media: Featuring Stuart Hall (5:33) Sexual
Stereotypes In The Media
Racial Stereotypes in the MediaSexual and Racial Stereotypes in the MediaSexual Stereotypes in Media: Superman and the Bride

5 Quick Math Tricks for Filmmakers (6:03)

Physics of Animation(2:34)Marketing to Your Brain (1:27)
How to Create a Storyboard for Your Video Shoot (2:37)Storyboarding (AFI’s Lights, Camera, Education!) (5:06) How to Make A Storyboard
(2:00)How to: StoryboardHow to Storyboard a Video Shoot


Television: Window to the World (5 parts)History of Television – Part One (1957)
03:28FRIENDS Behind The Scenes (42:30)
Archives of American TV (Interviews)Broadcast Television History of TV In America (6:13)Television: The Enchanted Mirror (2:42)
Deadly Persuasion:
The Advertising of
Alcohol & Tobacco
Pack of Lies
Smoking: The Burning Truth (Smoking & Advertising)Talking About Tobacco
(Tobacco & Advertising)What About Tobacco
(Tobacco & Advertising)Ad-Libbing It (22:03)
120000 Lives a Year
(8:59)How Americans Got Sold on Smoking CigarettesCigarette Ads – Banned in USA (9:58)Documentary on Tobacco in Indian Movies  (7:23)Deadly Persuasion: The Advertising of Alcohol & Tobacco (7:18)
Tobacco marketing (2:16)Redefining Liberation
(1:20)Smoking Out the Truth: Teens and Tobacco Smoke Screeners
Tobacco Parody &
Counter advertising
Slime & Anti-tobacco Magic WandHistory of Tobacco AdvertismentsToo smart for Target Marketing The Truth – Hypnosis TV Ad
(:29)The Truth – Shredder 2000 TV Ad (:29)Super Bowl – American Legacy Foundation: Glass Freeze Pops (:29)
Crock Hunters (2:02)Animaction
(see also
Visual Literacy)
Discovering Language Arts: Viewing 
(K-2; 3-5; 6-8;

(see also Digital Manipulation of Images)
Charles Moore: I Fight With My Camera Moments In Time (2013)Investigating Images (1:56)Nonfiction and Visual Literacy Lesson Analyzing Magazine Ads  (9:20)Rule of Thirds Explained (1:43)Visual Literacy In The Classroom (14:10)Moment of impact: stories of the pulitzer prize photographs (10:59)Photoshop: The Perfect Lie (4:29)Photojournalism In The Days Before TV (3:07)Visual Literacy Across The Curriculum (3:46)Consuming Images: The Public Mind- Intro
(Postman/Ewan)(10:00)Consuming Images 2: The Public Mind (10:00)

The Digital Manipulation of Images (6:30)

Picture’s Worth a 1000 Words: Interpreting Visual Information (2:19)

Art With a Message: Protest and Propaganda, Satire and Social Comment (4:18)

Photography As Told By LIFE Magazine photographersCan a Picture Change the World? – ScholasticPhotos or Faux-tos?What is Visual Literacy? The Art of Persuasion (PBS How Art Made the World)Consuming Images: Visual Literacy and Image Consumption (3:10)The Photographers
(National Geographic)Language of PhotographyImages in Media

Photography: Making Art and Recording Life

Photographic Storytelling

Truth or Fiction? Photography and Ethics

Ways of Seeing (BBC Berger series)

War & Media War Reporters Part 1
First Television War:
A Documentary Report 
Capturing Conflict (segment from IFC’s Media Project)BILL MOYERS JOURNAL | Buying the War | Excerpt | PBSWar Made Easy – TRAILER The Iconic Photo of Iwo JimaWar Spin: The Media and the Iraq War Reporters at War: War, Lies, and Videotape Critical Focus: Media & War
Writing & Media Scriptwriting (AFI’s Lights, Camera, Education!) Writing for An Audience: PersuasionWriting for the MediaNews WritingAmerican Cinema:
Writing & Thinking About Film
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