NEW: ELA Standards With Media Elements (March 2015)
Media Arts/Literacy Support Documents (Fall 2011)
Non-print sources- Support document (July 2008)

Language Arts
2007 revision

Guiding Principle
Number 8
An effective English Language Arts curriculum utilizes all forms of media to prepare students to live in an information-rich society

6-5.4 Create persuasive writings (e.g. print advertisements and commercial scripts) that develop a central idea with supporting evidence and use language appropriate for the specific audience.

7-2.8 Exemplify the use of propaganda techniques (including glittering generalities and name calling) in informational texts

E3-2.3 Analyze informational texts for indicators of author bias

adopted 6/2002)

(Fall 2005)

Communication: Viewing

Read the entire documenthere
Note: document is in pdf format

Page 1= Grades prek-2
Page 2= Grades 3-5
Pages3,4= Grades 6-8
Page 5= Grades 9-12

(following revisions July 2005)

Gathering Information and Refining A Topic
Grade 6-8
Evaluate sources for accuracy, bias and credibility

Reading Process & Comprehension
Grades 6-8
Explores information texts (non-fiction) by detecting bias and identify propaganda techniques

Social Studies

2011 (draft)


USG-4.4 Analyze the process through which citizens monitor and influence public policy, including political parties, interest groups, the media, lobbying, donations, issue advocacy, and candidate support.

Social Studies Literacy Skills for the 21st Century:

K-3 Interpret information from a variety of social studies resources.

4-5 Utilize different types of media to synthesize social studies information from a variety of social studies resources.

6-8 Select or design appropriate forms of social studies resources to organize and evaluate social studies information.

9-12 Analyze, interpret, and synthesize social studies information to make inferences and draw conclusions.

(revised 2005)

Grade 5 4.1
the popularity of new technology such as automobiles, airplanes,radio, and movies

Grade 5
Summarize the impact of cultural developments in the US following WWII, including the significance of pop culture and mass media and the population shifts to the suburbs

Grade 7-7.2
Explain the significance and impact of the information, technological, and communications revolutions, includingthe role of TV satellites, computers, and the Internet

Explain the role ofpropaganda in influencing the US to enter WWI

Grade 8
Explain the causes and effects of changes in SC culture during the 1920s, including …..the rise of mass media…..

Grade 9
emergence of the consumer culture

Econ 4.2
the influence of advertising on consumer choices

South Carolina CATE – Family and Consumer Sciences Comprehensive

Financial FitnessA. Financial decisions

3. describe how media influences consumer decisions

 (revised 2009)

Standard 2. The student will analyze the influence of family, peers, culture, media, technology, and other factors on health behaviors.

Grade 2
I-2.2.1 Describe ways that family, friends, and the media can help a person stay safe and avoid injury.

D-2.2.1 Explain ways that family, friends, and the media influence an individual’s use ofATOD.

P-2.2.1 Identify ways that family, friends, school, community, and the media influence an individual’s health practices and behaviors.

N-2.2.1 Describe ways that the media, school, and community influence an individual’s food choices.

N-2.2.2 Describe ways that the media, school, and community influence an individual’s physical activity.

N-HS.2.2 Examine ways that the media, advertising, and marketing practices affect the nutrition and physical activity level of individuals.

High School
D-HS.2.2 Examine ways that media messages and marketing techniques influenceATOD use.

Visual & Performing Arts

(June 2010 revision)


Standard 3
The student will access, analyze, interpret and create media texts.

From Grade 6

MA6-3.1 Explain how a variety of media texts address their intended purpose and audience

MA6-3.1 Interpret media texts, using overt and implied messages as evidence for their interpretations

MA6-3.3 Evaluate the effectiveness of the presentation in media texts, for example, treatment of ideas,
information, themes, opinions, issues, and/or experiences

MA6-3.4 Explain why different audiences might have different responses to a variety of media texts

See Frank Baker’s
Media Arts/Media Literacy 2011 support document here


Copyright 2000 Frank W. Baker

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