CA Standards for Media Literacy
(document courtesy of MediaLiteracy.com)
Analysis and examination of Oral and Media Communications
Listening & Speaking
Recognize strategies used by media to inform, persuade, entertain, and transmit culture (e.g. advertising, perpetuation of stereotypes, use of visual representations, special effects, language)
Historical, Evidence and Point of View
1.students distinguish valid arguments from fallacious arguments in historical interpretations
12.6 3. the roll of polls, campaign advertising and the controversies over campaign funding
March 2008 revision:
Standard 2: Analyzing Influences
2.2.A Analyze the influence of marketing and advertising techniques, including the use of role models and how they affect use of alcohol, tobacco, and other drugs.
2.4.A Explain how culture and media influence the use of alcohol and other drugs.
2.3.N Describe the influence of advertising and marketing techniques on food and beverage choices.
2.1.G Explain how culture, media, and other factors influence perceptions about body image, gender roles, and attractiveness.
2.2.G Evaluate how culture, media, and other people influence our perceptions of body image, gender roles, sexuality, attractiveness, relationships, and sexual orientation.
2.1.S Analyze how the media portray fire and explosives.
Middle School Standard 3 Students will select examples from media (TV and print) of appropriate and inappropriate responses to potentially dangerous
Standard 9 Identify a variety of consumer influences and analyze how those
High School Standard 4 Students will analyze a television program and write a short essay describing the family dynamics in the program
Standard 7 Explore how body image is affected by many outside influences
Standard 8 Identify influences and pressures to become sexually active
Standard 9 Analyze the influence of advertising and marketing on the
Copyright 2000 Frank W. Baker Revised 3/03/03