Questions To Consider About Political Campaign Ads
Copyright 2016 by Frank W. Baker www.frankwbaker.com/mlc
Political Campaigns & Political Advertising: A Media Literacy Guide
Below I’ve listed some of the questions students could research.
(I have also provided some links that might be helpful for students to read for possible answers.)
- Who creates these ads?
- What are the most common techniques used in these ads?
- Do those clichéd techniques actually work?
- What is “neuromarketing” and “behavioral targeting” and what role do they plan in reaching voters?
- How much does it cost to buy time on television?
- Why is there a large discrepancy between what a candidate pays for time and what a Super PAC pays?
- Who benefits when campaigns buy time on TV?
- How much money in total is expected to be spent on political advertising in the 2016 election cycle?
- What are some of the TV programs I watch where I am most likely to see these ads?
Websites With Answers To Questions
1. (students should brainstorm to answer this one)
4. Have your student research these terms.
5. http://stations.fcc.gov On this website, one can search using the call letters of a local station and open the political file which includes the actual contracts for candidates and SuperPacs
Vocabulary For Students To Consider
Citizens United v FEC