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Olympics

Olympics and Media

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2008 Olympics & The Media
Introduction: What do most of our students know about China–the location of this year’s Olympic games?
What will the media they watch tell them or show them?
The Olympic games provide educators many opportunities to explore how and what the media tell us.
(Already the media has been preparing us: see some of the periodical coverage below.)
For 16 days, the media will be full of new stories about athletes, competition and China.
This is another opportunity to explore media and media literacy.
I hope you find the resources on this page helpful.
Frank Baker, media educator

        Time Cover

Michael Phelps graces the cover of the 2008 SI Olympic Preview Issue  Cover image         presse algerie  

Mar 12, 2007 | Volume 106, Issue 1

 

Lesson Plans:
Olympics Host China Comes Under Fire for Human Rights Concerns (PBS Newshour)
Unite the Olympics with Learning (ASCD recommendations)

NBC’s Home Page for The Olympics                     USA Today’s Olympics Home Page
http://www.nbcolympics.com/                           http://www.usatoday.com/sports/olympics/beijing/default.htm

IOC Olympic Games Homepage                            New York Times’ Olympics Page
http://www.olympic.org/uk/games/index_uk.asp    http://www.nytimes.com/pages/olympics2008/index.html


China Olympics 2008 Advertising Age
Recent News Stories About Olympics, Media, Advertising

2 out of 3 people worldwide tuned in for Olympics

Olympic Broadcast Wins Young Men

Why You Won’t See Michael Phelps on the Wheaties Box

Coke, Adidas Got Top Of Mind At Games

Orchestra admits ‘miming’ at Sydney Olympics in 2000

Phelps dives into TV gigs for MTV, SNL

Olympic Coverage or Cover-up

Fast-Food Fiasco

Beijing Olympics most watched event in US TV history

Sports Marketing’s Rise in China Brings Out the Stars

The Media’s Olympics (Project for Excellence In Journalism Study)

Olympic audiences find focus

NBC Tracks Olympic Viewers Wherever They’re Watching

On TV, Timing Is Everything at the Olympics/ Web Audience for Games Soars for NBC and Yahoo / America’s Commercials at the Olympics (NYT)

Brand Olympics

Looks count for endorsements

IOC Admits Internet Censorship Deal with China

No Medal For Online Olympic Ad Spending

Media Bias: Olympics Edition

NBC News responds To criticism of Olympics coverage.

Few surprises in PEJ’s report on Olympics coverage

Study Slams IOC Sponsorship Policies

Olympics Are Ratings Bonanza for Chinese TV

China’s Gold Medal Spin

China limits use of Olympians’ names online

US Senator Says China Monitors Hotel Web Access

ESPN Eyes Rights to Games in 2014 and 2016

Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

More than 80% Asian consumers view Beijing Games on mobiles

The Most, and Least, Effective Olympic Ads

Can Phelps make it big outside of the pool?

Olympic ads are gold to business

Study Slams IOC Sponsorship Policies

Now, Phelps Chases Gold on Land / For Olympic Marketers, Emotions Pay / Ignore That Logo Under the Tape! (WSJ)

Liu Xiang Olympic pullout a blow to advertisers

A Surprise Winner at the Olympic Games in Beijing: NBC

The Olympics can be bad publicity

NBC Universal Still Selling Ad Time for Olympics (Adage)

Western reporters in Beijing lash out at Chinese officials (WSJ)

NBC sees new media habits form with Olympic games

Chinese channel reaps €268m on Olympic ads

Editorial: A Cutting-Edge Olympics / New York-Based Crews Just Call It as They See It  (NYT)

IOC: China should not prevent media from reporting

Nike Breaks Olympics-Themed Ads This Week

More Americans ‘accessing Olympics sites during working hours’

Speedo Rides Wave of Olympic Success/Olympics Give NBC Universal First Crack at Cross-Media Metric (Adage)

Olympic sponsors miss online opportunities

Who’s not into the Olympic Games: Teenagers

NBC screens out anything unpleasant about Beijing, Olympics

Fiery footprints were phony

Olympic Sponsors Upset Over Visibility; NBC’s Race for Ratings Gold Continues(WSJ)

For Retired Olympians, Marketing Is the Game (NYT)

Can an Olympic Sponsorship Really Help Your Image? (Adage)

China’s Hospitality Extends to Accommodating U.S. TV Habits (Adage)

Media, Fans Going Online for 2008 Olympic Games (PBS Newshour)

Review: Online Olympics is ambitious, but not TV

NBC Universal off to fast start with Olympic ratings

NBC’s Olympic Ratings Get Boost (WSJ)

Tiny Detergent Maker Scores Big as U.S. Sponsor  (WSJ)

Olympics Marketing Battle Cry: Viral, Social, Digital

Chevrolet Launches New Advertising During Olympics

Some Web sites remain blocked at Beijing Olympics

Opening night big TV draw for NBC

NBC Hits $1B in Olympic Ad Sales  (Broadcasting/Cable)

Many Ask If Olympic Sponsorship Is Worth Cost  (NPR)

Chevrolet Goes for Gold with Beijing Olympics Ads

Google to serve up ads for NBC’s online Olympics coverage

Five Rings, Five Questions (Advertising Age)

Sponsors step up Olympic pace

Marketers May Not Earn Gold During Olympics

China’s brave bloggers

Olympic-News Wall Proves Tall but Leaky (WSJ)

YouTube to Show Olympics in Africa, Asia, Middle East

Olympic Proportions: NBC’s Plans for a Beijing Bonanza  (Broadcasting/Cable)

The Most Politicized Games Since Berlin

100 Olympic Athletes To Watch (Time Magazine)

Olympic committee: No deal on Internet access

Commentary: NBC wrestles with web-based Olympics coverage

FEATURE-Games ad campaigns: Biggest, Costliest, Coolest

China keen to claim its place in the sun

CBC expects Beijing audiences to surpass Athens (Canada)

Advertisers shy away from Beijing Olympics (India)

Beijing Partially Relents on Internet Blocking During Olympics

Will the China Olympics Be a PR Debacle?

Are Olympics Sponsorships Worth It?

Olympic Deal Sealed: Obama Makes $5 Million Buy (Advertising Age)

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