“a production designer is responsible for the physical environment in which the action and the meaning of a film takes place, interpreting the psychology and emotion of a screenplay and relaying that in visual form.” attributed to Robert Boyle
“the art director must convince viewers that the world of the film is undeniably real …”

” …it is the art director who stands between the screenplay and the director of the film, turning the printed page into a place real or fanciful, constructed or found, and who does so for a price the producer can live with.”

“….if an art director is doing his or her job well, we as spectators are not consciously admiring the ‘look’ as separate from the story unfolding and the characters involved.”  (Source: Film study guide, To Kill A Mockingbird)

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ARCHITECTURE FOR SCREEN Hollywood Set Design Golden Age
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