2024 Super Bowl Ad/Media Literacy Activity created by media educator Frank W Baker
Listed below are the products in the order they were advertised in this year’s game. Those listed are only on the US broadcast; commercials inserted by local TV stations or broadcasts outside the US are not included here.
Students use the page (printed out) to list any products not already listed (in first column). They will have to research who owns the product. They brainstorm the category (see last year’schart for a listing of the types of ads shown then) and after watching the ad (many of which are available before the game) decide who (age, gender, etc.) the product is designed to appeal to.
Product Name
Product Owner
Product Category
Intended Audience
FIRST QUARTER
WICKED movie trailer
M&Ms
Dove
CBS prime time promo
Universal Kingdom of the Planet of The Apes movie trailer
BETMGM
He Gets Us
Mt Dew Baja Blast
Lindt
Kawasaki
Popeye’s
Apartments/com
Pringles
Michelob Ultra
TEMU
CeraVe
SECOND QUARTER
Starry
BWM
State Farm
Nerd Gummy Clusters
Universal TWISTERS
movie trailer
Booking.com
Homes.com
T-Mobile
Coors Light
FanDuel
TEMU
Oreo
E-Trade
Hellman’s
Paramount+ HALO movie trailer
Reese’s
SquareSpace
Bass Pro Shops
Stand up to Hate
Paramount+ Knuckles trailer
CBS Tracker promo
Dunkin
HeGetsUs.com
FX/Hulu Shogun promo
CBS Young Sheldon/Ghosts promo
TurboTax
Crowdstrike
Google Pixel AI
CBS Master promo
Snapchat
American Values 2024: Robert Kennedy Jr. for President
