TKAM – Lobby Cards

Lobby cards were photographs containing movie scenes, usually on card stock,

or cardboard, 

for movie goers to collect as they enter or exit a theatre. Many measured 11 X

14

and were designed to entice movie goers to purchase a ticket.

Posted below are several lobby cards from To Kill A Mockingbird. (Source:

TCM)

Students might research: why were they produced in color, 

when the film was in

black-and-white?