Math In The Media 
The following activities are reprinted from “Media Math-Basic
Techniques of Media Evaluation” Second Edition, author: Robert W. Hall
Determine the rating, given the audience and population.
Round to the nearest tenth.
| Demographic | Audience |
Population | Rating |
| A. Women 18+ | 12,427,000 | 87,480,000 | _________ |
| B. Men 18-34 | 3,885,000 | 33,200,000 | _______ |
| C. Children 2-11 | 5,216,000 | 32,600,000 | _______ |
| D. Households | 16,006,000 | 83,800,000 | _______ |
Find the missing value (rating, share, or HUT) assuming
there is no multi-set viewing or unreported viewing.
Round to the nearest whole number.
| Rating | Share | HUT |
| A. 16 | 32 | _____ |
| B.___ | 20 | 60 |
| C. 9 | ___ | 30 |
| D. 18 | 33 | _____ |
| E. ___ | 40 | 75 |
| F. 5 | ___ | 19 |
