Some timely news articles for educators and students: (See also Advertising Age; AdWeek; NYT Advertising)
- How Persuasive is Advertising (April 2018)
- Teach Media Literacy With Super Bowl Ads (January 2018)
- Using Weight Loss Ads to Teach Media Literacy (January 2018)
- Educators Aren’t The Only Ones Who Want Kids’ Attention (October 2017)
- Engaging Students in Tobacco Ad Analysis (July 2017)
- Here Come The Toy Ads (November 2016)
- Your Students Eyeballs Are Worth a Bundle (October 2016)
- What Students Should Know About Product Placement (June 2016)
- Teaching Propaganda Using Political Ads (February 2016)
- Connecting Advertising to Media Literacy (November 2015)
- Campaign Ads Helping Students Find The Truth (October 2014)
- Close Reading of Advertising Promotes Critical Thinking (February 2014)
- Media Literacy: Making Sure Your (Brand)Name is Out There (February 2014)
- Marketing To Kids: What Makes Online Content An Ad? (November 2012)
- Millennial Men, Women Respond Differently To Ads (September 2012)
- Tricks companies use in their ads to hook you (June 2012)
- Ad men use brain scanners to probe our emotional response (Jan 2012)
- What advertisers hide in the small print (Dec. 2011)
- TV ads have a bigger impact on children’s food choice than their parents
- Some ads seduce rather than persuade, turning off your brain in the process (Sept.2011)
- This Is Your Brain On Ads: An Internal ‘Battle’ (NPR, June 2011)
- They’re Wary of Ads and of the Feds (November 2010)
- In a World of Ads, Teaching the Young How to Read Them (April 2010)
- How couch potatoes watch TV could hold clues for advertisers
- Ad Literacy 101 (Sept 2009)
- How Brand Savvy Are Tweens? (August 2009)
- Teens inhabit ‘digital marketing ecosystem,’ research suggests
- Watching You Watching Ads (July 2009)
- TV Food Ads Increase Snacking and Potential Weight Gain in Children and Adults /Link to study (July 2009)
- Diversity in advertising (March 2009)
- Nielsen: Kids Encounter Ads Less Than Adults (October 2008)
- Marketing to Millennials (Business Week, August 2008)
- Exhibit honors Madison Ave Men & Women (June 2008)
- In TV ads, Mom still scrubbing toilets, while Dad gets career
- Coming to a marketer near you: Brain scanning
- TV Commercials Influence What You Want to Do in Life
- Holy Grail of Advertising?
- Disney to create lab to test high-tech ads for ABC, ESPN
- Babes in Brandland (Oct. 2007)
- The Authenticity Paradox and the Perils of Youth Marketing
CBS News Special Reports (May 2007)
Advertisers spend nearly $17 billion each year to attract young buyers.
Check out our Evening News and Early Show series on how marketers target kids.
Check out our Evening News and Early Show series on how marketers target kids.
- Read Any Good Ads Lately?
- The Wizards of Buzz
- Anywhere the eye can see, it’s likely to see an ad
- Child-centered marketing causing kids to carry unhealthy food habits into adulthood
- Cutting Through Advertising Clutter (CBS, Sept. 2006)
- Retailers Woo The Teens
- For Toddlers, a World Laden with Advertising (NPR, July 2006)
- From Legos to Logos (NEA May 2006)
- Marketing to the tween set
- Advertising And Youth
- Making sense of the media: class helps kids understand advertising
- Magazine ads send mixed messages
- Tricks advertisers use
- Marketers forced to think outside the box in Tivo Age
- Here an ad, everywhere an ad
- Virtual ads threaten traditional media
- Inside the consumer mind (neuromarketing)
- Smells like teen marketing
- Teens to marketers: get real
- Not Buying It (Current Health 1, Jan. 2006)
- Ads go global at a fever pitch
- Marketers’ new idea: consumers design ads
- Secrets out on marketing’s new way in
- The Marketing front: the real essence of advertising
- Using disease to market foods
- Marketing to Seniors (BW)
- Ads: the wallpaper of teens lives
- Are our children overindulged?
- Saatchi: how technology is changing advertising
- Advertisers tap software that predicts consumer behavior
- Brand logo awareness by age 2 (study)
- Face of advertising ever changing
- Viral ads spread through marketing plans
- Advertisers forced to think way outside the box
- Marketers eye baby boomer/grandparents
- What teens want
- Advertisers Tap brain science
- Oldies but goodies: boomers have $ to spend
- Marketers see babies noses as pathway to profit
- Sly marketing creates little consumers
- Over 50 & Out of Favor
- Ad execs want to track every move (WIRED)
- Teens Don’t Know Everything (WSJ)
- Risque fashion ads trigger outcry
- The future of the 30 second spot
- Consumer electronic companies target teens
- Do Ads Still Work?
- Advertising aimed at kids is playing hide & seek
- The art of launching an ad campaign
- Online Retailers Pursue Teenagers
- Mapping the Mind: Searching the Why of Buy
- Minding Nemo Pitches to Kids Feed Debate About a Watchdog
- Are commercials really bad for kids?
- Do Ads Make Kids Fat?
- Buying Into sexy: The sexing up of Tweens
- Dad’s In Charge, In New TV Ads
- You Can Run or Hide; the ads will find you
- Marketing’s Flip side: the determined detractor
- Dematerializing our kids
- Tweens: A Billion Dollar market
- The Hidden (in Plain Sight) Persuaders
- Hey Mom: Is it Ok If These Guys Market Stuff to Us?
- Message received It’s an ad, ad world for today’s tweens and teens
- The Decline of Brands
- Stop Trying to Persuade Us
- How many ads are we exposed to in a single day
- In the crosshairs: Viewers and targeted ads
- Every Product Tells A Story
- Women riled by sexy Aguilera ads
- Blurring the lines: magazines face new pressure as marketers seek to blend advertising with content
- Teens vs. The Media: Teen Image and Advertising
- Tuning out TV: Advertisers are using a variety of methods to grab consumers’ attention
- What value is there in studying advertisements?
- Ad-versed
- Hey Kid, Buy This (Business Week, 1997)
