Whether it is that same jingle that is heard over and over or an image that is associated with a product, advertisers draw consumers in.

Advertisers use numerous schemes to entice consumers to purchase the product they are selling.

Especially with last month’s NCAA basketball tournament, advertisers pull out all the stops and use any marketing scheme which would prompt viewers to but into their pitch.

Coke is an example of a company which uses highly-viewed TV events to promote their product.

This year, Coke introduced its slogan, "happiness in a bottle."

According to the article "Coke unveils new ad theme" from adage.com, "one of the new spots breaking during the Final Four shows a fill-in-the-blank space to congratulate the eventual winner."

Just one of the ways to show that drinking a Coke gives the drinker happiness.

The article also gave the scenario for one of Coke’s other intended commercials.

The idea is that a girl goes on dates with different guys and their conversations are expressed by annoying noises.

But when the girl meets her dream date, the sounds change to "a bottle opening and the drink filling the glass with fizz."

In turn, the girl finds her perfect man which suggests that drinking Coke would give her the same feeling as finding that special someone.

According to Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."

Not only do ad agencies use largely televised events to promote products, but they also use television shows for product placement or simply present offers which play to consumers’ anxieties.

For instance, now at Bath and Body Works there is a line of lip glosses on the market which claims to help ladies lose weight, have lips boys will want to kiss and help block smoking urges. Each gloss is named to suit its job.

LipFit to curb your appetite, CinnaMen for those kissable lips, and LipNix to quit that nasty habit.

Although these products may do what they claim to do, this is just another trick advertisers use to influence the consumer and each one costs $12.

These lip glosses are obviously aimed toward younger women.

According to Alan Stephenson, professor of Communications and Theatre Arts at John Carroll University, "Advertising agencies have the impression that young people are the spenders."

He said this might not be an accurate assumption because generally older people have more money and are more aware of advertising schemes.

More and more advertisers are using product placement due to media technological advancements. According to Stephenson, product placement is a result of TiVo and VCR’s.

Burger King is an example of a company who is buying into product placement.

"Burger King’s strategy of maintaining an in-program presence is becoming increasingly common among marketers looking to avoid ad-skippers in the rapidly growing time-shifting universe," according to an article from adage.com, "Burger King Buys into Fox’s ‘Unanimous.’"

The article also noted that the Association of National Advertisers reported that 61 percent of advertisement companies are turning to TV program spots rather than a traditional 30 second spot.

Besides those marketing ploys, advertisers can always resort to sex, love and approval.

According to Stephenson these are three of the top selling points advertisers use. "You will be loved if you do this or that or you’ll be the big man or big woman if you use this."

This theme can be seen in present commercials for male body washes including Axe body wash and also the new Dial body wash. Both of these ads are aimed towards making men believe if they use these products they will be more manly.

The Axe slogan is "clean body, clean conscience," to clear that bad rendezvous from memory, while washing the body.

Then the dial soap is now in an oil shaped can suited just for men and the lyrics on the commercial are "manly-man."

Needless to say advertisers are willing to use pretty much any marketing gimmicks to make consumers buy the product they are promoting.