Advertising: News

Some timely news articles for educators and students: (See also Advertising Age;  AdWeek;  NYT Advertising)

• How Persuasive is Advertising (April 2018)
• Teach Media Literacy With Super Bowl Ads (January 2018)
• Using Weight Loss Ads to Teach Media Literacy (January 2018)
• Educators Aren’t The Only Ones Who Want Kids’ Attention (October 2017)
• Engaging Students in Tobacco Ad Analysis (July 2017)
• Here Come The Toy Ads (November 2016)
• Your Students Eyeballs Are Worth a Bundle (October 2016)
• What Students Should Know About Product Placement (June 2016)
• Teaching Propaganda Using Political Ads (February 2016)
• Connecting Advertising to Media Literacy (November 2015)
• Campaign Ads Helping Students Find The Truth (October 2014)
• Close Reading of Advertising Promotes Critical Thinking (February 2014)
• Media Literacy: Making Sure Your (Brand)Name is Out There (February 2014)
• Marketing To Kids: What Makes Online Content An Ad? (November 2012)
• Millennial Men, Women Respond Differently To Ads (September 2012)
• Tricks companies use in their ads to hook you (June 2012)
• Ad men use brain scanners to probe our emotional response (Jan 2012)
• What advertisers hide in the small print (Dec. 2011)
• TV ads have a bigger impact on children’s food choice than their parents
• Some ads seduce rather than persuade, turning off your brain in the process (Sept.2011)
• This Is Your Brain On Ads: An Internal ‘Battle’ (NPR, June 2011)
• They’re Wary of Ads and of the Feds (November 2010)
• In a World of Ads, Teaching the Young How to Read Them (April 2010)
• How couch potatoes watch TV could hold clues for advertisers
• Ad Literacy 101  (Sept 2009)
• How Brand Savvy Are Tweens? (August 2009)
• Teens inhabit ‘digital marketing ecosystem,’ research suggests
• Watching You Watching Ads (July 2009)
• TV Food Ads Increase Snacking and Potential Weight Gain in Children and Adults /Link to study (July 2009)
• Diversity in advertising  (March 2009)
• Advertisers Target Blacks With Fatty Food Messages (December 2008)
• Nielsen: Kids Encounter Ads Less Than Adults (October 2008)
• Marketing to Millennials (Business Week, August 2008)
• Exhibit honors Madison Ave Men & Women (June 2008)
• In TV ads, Mom still scrubbing toilets, while Dad gets career
• Coming to a marketer near you: Brain scanning
• TV Commercials Influence What You Want to Do in Life
• Holy Grail of Advertising?
• Disney to create lab to test high-tech ads for ABC, ESPN
• Babes in Brandland (Oct. 2007)
• The Authenticity Paradox and the Perils of Youth Marketing

 CBS News Special Reports (May 2007)

• Read Any Good Ads Lately?
• The Wizards of Buzz
• Anywhere the eye can see, it’s likely to see an ad
• Child-centered marketing causing kids to carry unhealthy food habits into adulthood
• Cutting Through Advertising Clutter (CBS, Sept. 2006)
• Retailers Woo The Teens
• For Toddlers, a World Laden with Advertising (NPR, July 2006)
• From Legos to Logos (NEA May 2006)
• Marketing to the tween set
• Advertising And Youth
• Making sense of the media: class helps kids understand advertising
• Magazine ads send mixed messages
• Tricks advertisers use
• Marketers forced to think outside the box in Tivo Age
• Here an ad, everywhere an ad
• Virtual ads threaten traditional media
• Inside the consumer mind (neuromarketing)
• Smells like teen marketing
• Teens to marketers: get real
• Not Buying It (Current Health 1, Jan. 2006)
• Ads go global at a fever pitch
• Marketers’ new idea: consumers design ads
• Secrets out on marketing’s new way in
• The Marketing front: the real essence of advertising
• Using disease to market foods
• Marketing to Seniors (BW)
• Ads: the wallpaper of teens lives
• Are our children overindulged?
• Saatchi: how technology is changing advertising
• Advertisers tap software that predicts consumer behavior
• Brand logo awareness by age 2 (study)
• Face of advertising ever changing
• Viral ads spread through marketing plans
• Advertisers forced to think way outside the box
• Marketers eye baby boomer/grandparents
  
• What teens want
• Advertisers Tap brain science
• Oldies but goodies: boomers have $ to spend
• Marketers see babies noses as pathway to profit
• Sly marketing creates little consumers
• Over 50 & Out of Favor
• Ad execs want to track every move (WIRED)
• Teens Don’t Know Everything (WSJ)
• Risque fashion ads trigger outcry
• The future of the 30 second spot
• Consumer electronic companies target teens
• Do Ads Still Work?
• Advertising aimed at kids is playing hide & seek
• The art of launching an ad campaign
• Online Retailers Pursue Teenagers
• Mapping the Mind: Searching the Why of Buy
• Minding Nemo Pitches to Kids Feed Debate About a Watchdog
• Are commercials really bad for kids?
• Do Ads Make Kids Fat?
• Buying Into sexy: The sexing up of Tweens
• Dad’s In Charge, In New TV Ads
• You Can Run or Hide; the ads will find you
• Marketing’s Flip side: the determined detractor
• Dematerializing our kids
• Tweens: A Billion Dollar market
• The Hidden (in Plain Sight) Persuaders
• Hey Mom: Is it Ok If These Guys Market Stuff to Us?
• Message received It’s an ad, ad world for today’s tweens and teens
• The Decline of Brands
• Stop Trying to Persuade Us
• How many ads are we exposed to in a single day
• In the crosshairs: Viewers and targeted ads
• Every Product Tells A Story
• Women riled by sexy Aguilera ads
• Blurring the lines: magazines face new pressure as marketers seek to blend advertising with content 
• Teens vs. The Media: Teen Image and Advertising
• Tuning out TV: Advertisers are using a variety of methods to grab consumers’ attention
• What value is there in studying advertisements?
• Ad-versed
• Hey Kid, Buy This (Business Week, 1997)