Advertising: News

Some timely news articles for educators and students: (See also Advertising AgeAdWeekNYT Advertising)


 CBS News Special Reports (May 2007)

Advertisers spend nearly $17 billion each year to attract young buyers.
Check out our Evening News and Early Show series on how marketers target kids.
Facts & Resources
Games That Sell
Pitching Young Kids
The Hard Sell: Marketing To Kids
Tween Marketing
Ad Critic Barbara Lippert
Extended Interview: Susan Gregory Thomas
Katie Couric On Targeting Youth
Pitching To Tweens