Deconstructing Cigarette Ads in a Counter Advertising Workshop

Frank Baker,
media educator


Another way in which BIG TOBACCO reaches its target audience is through
the sponsorship of music concerts.

Through ads, such as the two below, and their involvement in the sponsorship of the concert series, they guarantee a large audience will see AND hear their names. (Notice also that this jazz festival features mostly black performers, and that it will certainly attract a largely black audience; note also that the KOOL and SALEM brands target young African Americans)

Read more: Tobacco Industry’s Targeting of Youth, Minorities and Women

Ad below from Sept.30 2004 of Columbia (SC) Free Times weekly newspaper

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