Deconstructing Ads For Snack and Junk Food Which Target Young Children

Written and produced by Frank Baker, Copyright 2004



Recent news (click In The News, above left, for more stories)


The advertising of snack and so called “junk foods” to young people is being blamed for an obesity epidemic in the United States and elsewhere.
Is advertising to blame? Are there other factors going on?
How does advertising, for example, work to target young people?

This web resource is designed to help educators/parents who wish to study food advertising found on TV and in magazines. We offer a sample of ads and questions for you and your students to begin their examination and study. In addition, the topic of junk food ads aimed at kids is one in current events and news. See Key Quotes & In The News.

Advertising is also part of most state’s ENGLISH and HEALTH teaching standards. Be sure to look at this link for National Teaching Standards

Educators and students should also review the media literacy “key concepts” as well as these critical thinking questions before proceeding.


Watch this classic “Buy Me That” series segment on
how hamburgers (and French fries) are made to look good for TV commercialsClick the image on the left in order to go to the lesson plan that includes this classic segment


Non Sequitur comic is used here for educational purposes.

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