TABLE OF CONTENTS

 
 

Teaching Standards

Data

Activity Suggestion

Handouts

Sample Ads

In The News

Lesson Plans

Research

Related Web Sites

Recommended Books/Videos









  

 
 
 

 


 

 

 

 

 

 

 

 Deconstructing Ads For 
Snack and Junk Food 
 Which Target Young Children 


written and produced by Frank Baker, Copyright 2004


Related articles/background readings:
 AUGUST 2009
Study finds fatty foods, alcohol use often part of kids’ TV

JULY 2009
TV Ads Trigger Mindless Eating

MAY 2009
Is that right? Frosted Mini-Wheats Keep Kids "Full & Focused"

MARCH 2009
New media, same old tricks – junk food websites are getting kids hooked

FEBRUARY 2009
What you should know about the food industry

JULY 2008
FTC Study: Kids target of $1.6 billion in food ads
It's Official: Big Food Targets Kids

APRIL 2008
91% of Kids Ads Unhealthy

JULY 2007
More Major Food Marketers Establish Kids-Advertising Limits;
Limiting Ads of Junk Food to Children


JUNE 2007
Kellogg Agrees to Phase Out Some Food Ads to Children


MARCH 2007
New Study: Food: Top Product Seen Advertised by Children
(watch some of the TV commercials cited by the Kaiser report)

JULY 2006 
Food companies lure kids with online games (Kaiser Study)

 Fast-food franchisees ask chains to tone down racy ads
 Online Games Influence Kids' Food Choices
 FDA warns Cheerios over health claims
 WONKA Brands Dropped From Kids Shows
 ANA: Kids Seeing Fewer Snack-Food Ads

 Despite Pledges, Nickelodeon Still Marketing Nutritionally Poor Food
 Burger King goes after moms with new ads  
 Child obesity seen as fueled by Spanish language TV ads
 Patterns: Children’s Ads on TV Push Sugar and Fat
 Survey Says: Kids TV Ad Diet High In Sweets, Fats & Salt
 Psychologists seek strict guidelines for fast-food ads
 Learn to be skeptical of online health information
 More Major Food Marketers Establish Kids-Advertising Limits;
 Limiting Ads of Junk Food to Children

 Encourage kids’ critical thinking on ads
 Media literacy essential for health kids

 Kellogg to Phase Out Some Food Ads to Children
 Advocacy Group Says Nick Should Ditch Junk Food Ads  (FTC report)

 TV Food Advertising Unchanged

 Protecting kids from online food ads
 FCC May Need To Regulate Food Ads
 TV food ads increase obese children's appetite by 134% (UK Study)
 Food for Thought: TV Food Advertising to Children in the US (Kaiser Study)

 Marketers, Media Get Chewed Out About Childhood Obesity
 M&M's maker to stop marketing to kids

 Do TV Ads Cause Childhood Obesity?
 General Mills Yanks Reduced-Sugar Cereal
 Do food ads make kids fat? Effort to limit commercials may be revived

 New Disney Rules Limit Character Use in Kids' Foods

 Food Ads Aim to Build Brand Loyalty in Preschoolers, Researcher Says  
 High-Fat Food Ads Target Toddlers

 FCC To Study Ads, Kids Weight Links
 Food Companies lure kids with online games (Kaiser study)
 In: fruit crisps, milk.Out: Twix, Coke.

 Industry Urged to Offer More Nutritious Foods for Children
 Ads May Explain Link Between TV Viewing & Overweight in Children
 Black oriented TV has more fast food ads
 
HARKIN LAUNCHES FRESH ATTACK ON FAST FOOD
 Taco Bell Nation
 HOW KELLOGG IGNORED WARNING SIGNS OF FOOD LAWSUIT
 Kellogg Viacom Sued Over Junk Food Ads
 Under pressure: food makers shift to healthier options 
 IOM tells industry to stop marketing junk food to kids 
 Snack-food makers promote exercise, healthful diets for kids
 CARU Raises Hackles By Tightening Children's Ad Rules 
 
Kids put nutrition in the picture 
 The Messenger Changes Tactics (Broadcasting/Cable)
 Critics say watchdog group too soft on advertising industry
 

 McDonalds introduces nutrition labeling
 USDA unveils food pyramid for kids
 Sodas on the dietary hot seat
 Junk food more available in middle schools 
 California AG wants warning labels on fries, chips
 Food Landscape in TV: junk food ads (study)
 Junk food nation: who's to blame (The Nation)
 Cereal ads give apples a bad rap, critics say
 Powerful persuasion: can healthy ads balance the junk?
 Advocacy Group: Kellogg's Cereal Ad Misleads
 Study: junk food ads spur kids' obesity
 Fries with that fruit? 
 Various articles on FTC Kids' food ad hearings
 Grasp of media literacy is crucial to kids health
 Debate Over Soda Warnings: groups argue over limits on kids ads
  Food Makers Propose Tougher Guidelines For Children's Ads
 
Food Marketers Up To Their Old Trix
 
General Mills touts sugary cereals as healthy breakfast
 
TV confuses children about which foods are healthy, new study finds 
 
Aiming at kids: Pressure builds on foodmakers
 
Articles: TV-obesity link
 
School teaches healthy nutrition in preschool
 
Childhood obesity fueled by marketing tactics
 
Push grows to limit food ads to children
  A three Twinkies lunch
  Living in the fast food lane/Kids and caffeine
  Junk Food's Health Crusade: How Ronald McDonald Became a Health Ambassador
 
When a food marketer helps devise nutrition advice
  FOOD ADVERTISING PUSHED INTO HARSH SPOTLIGHT
  Won't Ban Junk-Food Ads for Kids, US Official Says
 
Sweet tips to give sugar the slip from kids' diets
 
General Mills defends ads aimed at children
  Major food groups form lobbyFood execs say they're helping kids fight fat
  McDonalds Ads Target Children As Young As 4
  Do Ads Make Kids Fat?
  Kraft To Curb Junk Food ads aimed at kids (Jan. 2005)
  Marketing Food To Kids (Jan. 2005)
 
National Geographic kids magazine packed with ads for foods 
and drinks that promote obesity and diabetes

  Yale Prof Examines Obesity Causes
  Junk Food Junkies
 
Commentary: From Fat Nation to Fit Nation
 
Twin child scourges: obesity and television
 
Food-label rule proves to be a big ingredient for change
  Destiny's Child Lovin' McDonald's Deal
 
NAS announces campaign on foods & obesity (Sept.30, 2004)
 Kill the messenger
(June 2004)
  Psychologists urge limits on advertising to kids
 Don't blame ads: Kids view fewer food commercials; ANA, GMA studies released

  Ads Rapped In Child Obesity Fight | February 24, 2004
  Junk Food Ads contributing to Fat kids (AP, 2/24/2004) 
  Bombarded by Food Ads (Dec.2003)
  Pulling the Plug on Fat Ads (Aug. 2003)

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Site updated on: 10/25/2009