DECONSTRUCTING ADS FOR SNACK AND JUNK FOOD WHICH TARGET YOUNG CHILDREN
Written and produced by Frank Baker, Copyright 2004
| Product Name/ Link to Manufacturer |
Questions to answer |
Ad Images (from Nickelodeon magazine) |
Describe the Words & Images in the ad |
| Tony’s Original Crust Pepperoni Pizza |
Meal Healthy or |
|
WORDS: Infatuation What you really want! IMAGES: Girl has snatched a slice of pizza from a boy in a boys only tree house |
| Zours Original Fruitz Chewz Sour Candies |
Meal or Healthy or |
|
WORDS: Devour the Sour and get the Power. Be a Z.I.P Being a Z.I.P has cool privileges. IMAGES: product center of the ad; 2 rock bands featured at the bottom; two Zour characters with bubble messages |
| Ritz Bits Sandwiches
KF Holdings (Nabisco) |
Meal or Healthy or |
|
WORDS: Gotta Get Rough To Cram In All The Cheese! More MMM in the middle. IMAGES: Hockey rink with Ritz crackers as players |
| Lunchables Fun Fuel
KF Holdings |
Meal or Healthy or |
|
WORDS: Charge up with a chicken wrap sandwich; Fuel up for Fun!; 100% juice gives you an extra boost; get a burst from strawberry yogurt!
IMAGES: Computer generated boy in a running pose; colored arrows point out the copy |
| Smackers |
Meal or Healthy or |
|
WORDS: Be like a kid in a candy store; be sweet, have a ball, be sour, be together Smackers all the flavor of being a girl IMAGES: Two girls are seen talking at the bottom right hand corner; the ad shows what appears to be nail polish and makeup which are really candy; lots of lavenders and pinks |
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