Advertisements in Spanish-Los anuncios en español
(this page is under construction; new material added regularly-
esta página está en construcción; la materia nueva agregó regularmente)

Handout/distribución: 
Techniques of Persuasion/las técnicas de la persuasión

Questions for analyzing ads/Las preguntas para Analizar los Anuncios

Media literacy/la capacidad de leer y escribir de medios:
Core concepts & key questions/los conceptos del centro y adapta las preguntas

Core concepts & key questions in English & Spanish (one page)

Instructions: click on ad to open a new Internet window
Instrucciones: el clic en el anuncio para abrir una ventana nueva del Internet

submissions accepted- send to fbaker1346@aol.com
las sumisiones aceptaron; mande a fbaker1346@aol.com

Other sources:
Spanish tobacco advertising archive  
from the National Committee for Tobacco Use Prevention (Spain)

ONDCP: Anti drug campaign ads

Resources on advertising to Hispanics: 
Hola! Spanish-Language Mags Do Big Ad Biz
Emerging Hispanic markets
Nielsen: Vegas Up, D.C. Down in Market Rankings
Research on Hispanic media habits
Reaching Latinos: Target Demos: Moms, Youths
Top 25 Advertisers in Spanish Magazines (Adage.com) 
Advertising to Hispanics (Advertising Age)
MyM- Marketing Y Medios magazine

Media Literacy Teaching Materials in Spanish

FREE Resource: Medios y remedios:
La alfabetización de los medios de comunicación para la salud
A Spanish-language media literacy CD-ROM examining media messages 
about tobacco, alcohol and other drugs, nutrition, physical activity, 
relationships and sexuality, and violence.  It features 66 Spanish-language 
media examples from magazines, television shows and movies, with 
printable questions & answers in Spanish or English.

FREE Resource: Center for Media Literacy's Media Lit Kit
now En Español!

This page updated : 10/24/2011