Advertisements in Spanish-Los anuncios en español
(this page is under construction; new material added regularly-
esta página está en construcción; la materia nueva agregó regularmente)

Handout/distribución: 
Techniques of Persuasion
/las técnicas de la persuasión

Questions for analyzing ads
/Las preguntas para Analizar los Anuncios

Media literacy/la capacidad de leer y escribir de medios:
Core concepts & key questions/los conceptos del centro y adapta las preguntas


Core concepts & key questions in English & Spanish (one page)

Instructions: click on ad to open a new Internet window
Instrucciones: el clic en el anuncio para abrir una ventana nueva del Internet

Tobacco/
Tabaco
Alcohol Cosmetics/
Cosméticos
 Kool 

(read a deconstruction
of this ad)
Absolut

Absolut
English/Spanish Ads

CoverGirl
Newport

Newport

Budweiser

Budweiser

Maybelline

Virginia Slims 

Bud Lite

Clean & Clear

L&M  

Garnier

more ads

more ads
   

 

Food/
Alimento

Credit cards/
acredite tarjetas

Cereal

VISA

Ragu

 

Lays  
McDonald's  
Got milk 

Got milk
 


submissions accepted- send to fbaker1346@aol.com

las sumisiones aceptaron; mande a fbaker1346@aol.com

Other sources:
Spanish tobacco advertising archive  
from the National Committee for Tobacco Use Prevention (Spain)


ONDCP: Anti drug campaign ads

Resources on advertising to Hispanics: 
Hola! Spanish-Language Mags Do Big Ad Biz
Emerging Hispanic markets
Nielsen: Vegas Up, D.C. Down in Market Rankings
Research on Hispanic media habits
Reaching Latinos: Target Demos: Moms, Youths
Top 25 Advertisers in Spanish Magazines (Adage.com) 
Advertising to Hispanics (Advertising Age)
MyM- Marketing Y Medios magazine


Media Literacy Teaching Materials in Spanish

FREE Resource: Medios y remedios:
La alfabetización de los medios de comunicación para la salud
A Spanish-language media literacy CD-ROM examining media messages 
about tobacco, alcohol and other drugs, nutrition, physical activity, 
relationships and sexuality, and violence.  It features 66 Spanish-language 
media examples from magazines, television shows and movies, with 
printable questions & answers in Spanish or English.

FREE Resource: Center for Media Literacy's Media Lit Kit
now En Español!


This page updated : 08/04/2012

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