Some questions to consider when analyzing credit card ads:
– who is the ‘target audience’ for the ad? what clues tell you so?
– what magazine or newspaper is the ad placed? what section? (i.e. Sports, Features, Business)
– who or what is pictured in the ad? why? who is left out?
– does the card have a slogan? if so, what is it, and what does it mean?
– what information is not included in the ad? why do you think it was excluded?
where can you go to get this info?
– is credit card marketing deceptive? if so, defend you answer. if not, why not?
