Credit Card- Ad Analysis Worksheet
created by Frank Baker ©2005
(NOTE: This page BEST when printed HORIZONTALLY)
Teachers: use this worksheet as a handout for students who will be studying
credit card advertising. As students watch commercials, they should fill in the blanks
below. For more info go to http://www.frankwbaker.com/credit_cards.htm
| Name of Card advertised | Target audience | Visual Techniques (cameras, lighting, editing) |
Audio techniques | Phrase or slogan used (or other key words) |
*Technique of Persuasion used | |
| Ad #1 | ||||||
| Ad #2 | ||||||
| Ad #3 |
*Common techniques of persuasion:
Humor: if you can make them laugh, you can persuade them
Testimonials: using famous people or respected institutions to sell a person, idea, or product
Repetition: drives the message home many times
Bandwagon: everybody is doing it
Plain folks: many advertisers promote themselves or their products as being of humble origins,
common, one of the guys/gals
Warm & fuzzy: using sentimental images (i.e. families, kids, pets)
*complete handout: http://www.nmmlp.org/language.pdf
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