Reading The Chart- most ads for drugs listed below were found in recent issues of: “People,” “Entertainment Weekly,” “Real Simple,” “Reader’s Digest,” “Good Housekeeping,” “Southern Living,” “Working Mother,” “Ebony,” “Smithsonian,” “Time,” “Newsweek,” “US News & World Report,” “Elle Girl,”
and “National Geographic” magazines
Faux drug website (Great website to study the techniques used
by drug makers in their prescription ads)
| Drug Name | Manufacturer | Slogan | Purpose | Website |
| Abilify | Bristol Myers Squibb | For the road ahead | Bipolar disorder | www.abilify.com |
| Accolate | Zeneca | asthma | www.accolate.com | |
| Actos | Takeda/Lilly | Discovering Your Balance | diabetes | www.actos.com |
| AdderallXr | Shire | attention deficit hyperactive disorder (ADHD) |
www.adderallxr.com | |
| Advair | GlaxoSmithKline | asthma | www.advair.com | |
| Allegra-d | Aventis | real relief for real living; so much relief for so many symptoms |
allergy | www.allegra.com |
| Altace | Wyeth | you can do more | high blood pressure | www.altace.com |
| Ambien Ambien CR |
Sanofi-Synthelabo Inc. | works like a dream Tomorrow will thank you |
insomnia | www.ambien.com |
| AndroGel | Solvay | testosterone restored | testosterone | www.adrogel.com |
| Aricept | Pfizer | medicine to remember; strength in the face of Alzheimer’s |
Alzheimer’s | www.aricept.com |
| Arimidex | AstraZeneca | post-menopause | www.arimidex.com | |
| Atrovent | Boehringer Ingelheim | stop it from the start | allergy | www.atrovent.com |
| Avandia | GlaxoSmithKline | help use the natural insulin in you |
diabetes | www.avandia.com |
| Avodart | GlaxoSmithKline | for your growing problem | enlarged prostate |
|
| Bextra Withdrawn by FTC 4/7/05 |
Pfizer | arthritis | www.bextra.com | |
| Boniva | Roche | there’s only one | osteoporosis | www.boniva.com |
| Botox Cosmetic | Allergan | It’s not magic, it’s…. | facial wrinkles | www.botoxcosmetic.com |
| BuSpar | Bristol Myers Squibb |
Relax, Buspar can help you handle it | anxiety | www.buspar.com |
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