Cosmetics & Media Literacy
Magazines: Content Analysis
Teachers: Have your students conduct a “content analysis”
of cosmetic advertisements in selected magazines targeting women.
To do this, create a chart similar to the one below, listing the
magazines at the top, and the names of some common cosmetic
manufacturers down the side. Students should count the number
of ads found in each magazine and put in a number in the column
under that magazine.
Content Analysis- # of cosmetic full page Advertisements
from selected women’s magazines, August 2004 issues
| Cosmetic Product Names/linked to homepage |
More |
Elle |
Lucky |
Ladies Home Journal |
| Cover Girl | 1 | |||
| L’Oreal | 1 | 1 | 2 | 2 |
| Estee Lauder | 1 | |||
| Lancome Paris | 1 | 1 | ||
| Chanel | 1 | 1 | ||
| Max Factor | 1 | |||
| Olay | 1 | 2 | 1 | |
| Nivea | 1 | 1 | ||
| Neutrogena | 1 | 2 | ||
| Clinique | 1 | 1 | 1 | |
| Roc | 1 | |||
| Aveeno | 1 | 1 | ||
| Hydroderm | 1 | 1 | 2 | |
| StriVectin-SD | 1 | |||
| Lubriderm | 1 | |||
| TOTALS | 9 | 9 | 9 | 8 |
Content Analysis- # of cosmetic full page Advertisements
from selected women’s magazines, Sept. 2004 issues
from selected women’s magazines, Sept. 2004 issues
|
Essence |
Latina |
Marie Claire |
O(prah) |
Self |
Seventeen |
|
| Maybelline | 1 | 1 | 2 | 2 | ||
| Revlon | 1 | |||||
| Cover Girl | 1 | 1 | 2 | 1 | 2 | |
| L’Oreal | 1 | 1 | 1 | 1 | ||
| Almay | 1 | 1 | ||||
| Estee Lauder | 1 | 1 | 1 | |||
| Lancome Paris | 2 | 2 | 1 | |||
| Chanel | 1 | 1 | ||||
| Max Factor | 1 | |||||
| Nivea | 1 | |||||
| Neutrogena | 1 | 1 | 3 | 1 | 2 | |
| Clinique | 1 | 2 | 2 | 2 | 1 | 1 |
| Aveeno | 1 | |||||
| Sephora | 1 | 1 | ||||
| Avon | 1 | 1 | 1 | 1 | 1 | |
| Black Opal | 1 | |||||
| Skin Success | 1 | 1 | ||||
| Black Radiance | 1 | |||||
| Clarins | 1 | 1 | 1 | 1 | ||
| Prestige | 1 | |||||
| Physician Formula | 1 | |||||
| Merle Norman | 1 | |||||
| Shisedo | 1 | 1 | ||||
| Wet & Wild | 1 | |||||
| NYC | 1 | |||||
| TOTALS | 12 | 14 | 18 | 9 | 11 | 8 |
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