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Cosmetics

Cosmetics: Magazines

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Cosmetics & Media Literacy
Magazines: Content Analysis

Teachers: Have your students conduct a “content analysis”
of cosmetic advertisements in selected magazines targeting women.

To do this, create a chart similar to the one below, listing the
magazines at the top, and the names of some common cosmetic
manufacturers down the side. Students should count the number
of ads found in each magazine and put in a number in the column
under that magazine.

Content Analysis- # of cosmetic full page Advertisements
from selected women’s magazines, August  2004 issues

Cosmetic
Product
Names/linked to homepage
More
MORE Magazine
Elle
Elle
Lucky
Ladies Home Journal
Ladies' Home Journal
Cover Girl 1
L’Oreal 1 1 2 2
Estee Lauder 1
Lancome Paris 1 1
Chanel 1 1
Max Factor 1
Olay 1 2 1
Nivea 1 1
Neutrogena 1 2
Clinique 1 1 1
Roc 1
Aveeno 1 1
Hydroderm 1 1 2
StriVectin-SD 1
Lubriderm 1
TOTALS 9 9 9 8

Content Analysis- # of cosmetic full page Advertisements
from selected women’s magazines, Sept. 2004 issues

 

Essence

Latina
Marie Claire

O(prah)
O Magazine cover

Self

Seventeen

Maybelline 1 1 2   2
Revlon   1    
Cover Girl 1 1 2 1   2
L’Oreal   1 1 1   1
Almay       1 1
Estee Lauder     1 1 1
Lancome Paris 2 2   1
Chanel     1 1
Max Factor     1  
Nivea 1      
Neutrogena 1 1 3 1 2
Clinique 1 2 2 2 1 1
Aveeno       1
Sephora 1 1    
Avon 1 1 1 1 1
Black Opal 1      
Skin Success 1 1    
Black Radiance 1      
Clarins   1 1 1 1
Prestige   1    
Physician Formula     1  
Merle Norman     1  
Shisedo     1 1
Wet & Wild 1
NYC 1
TOTALS 12 14 18 9 11 8

 

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