Advertising Books: a list of recommendations
Adcult USA The Triumph of Advertising in American Culture
James B. Twitchell, Columbia University Press
Advertising & The Business of Brands: An Introduction to Careers & Concepts in
Advertising & Marketing Copy Workshop; ISBN: 1887229051
Advertising in America, An Introduction to Persuasive Communication, Stanley M Ulanoff,
Hastings House Publishers
Advertising: The Uneasy Persuasion – Its Dubious Impact on American Society
Michael Schudson, Basic Books
Ad Worlds Brands Media Audiences
Greg Myers Arnold Publishers
Age of Propaganda- The Everyday Use and Abuse of Persuasion
Anthony Pratkanis, Elliot Aronson (Revised Edition)
All American Ads of the 20s; 30s; 40s; 50s; 60s
Taschen Publishers
Are They Selling Her Lips? Advertising & Identity
Carol Moog, Morrow Publishers, ISBN: 0-688-08704-3
Aunt Jemima, Uncle Ben, and Rastus Blacks In Advertising, Yesterday, Today, and Tomorrow
Marilyn Kern Foxworth, Praeger, ISBN 0-275-95184-7
Big Fat Lies: Advertising Tricks
Crabtree Publishing Co., ISBN 10-7787-3931-7
Breaking Up America, Advertisers & The New Media World, Joseph Turow
http://www.press.uchicago.edu/Misc/Chicago/817490.html
Captains of Consciousness, Advertising and the Social Roots of the Consumer Culture
Stuart Ewen, McGraw-Hill, ISBN 0-07-019846-2
| Caution! This May Be An Advertisement- A Teen Guide to Advertising, Kathlyn Gay, (1992) Watts Books, ISBN 0-531-11039-7 “It’s always a pleasure to read one of Kathlyn Gay’s books. Consistently well-researched, carefully documented, and truly interesting, they’re the sort of books you find yourself wanting to real aloud to someone…packed with ‘Hey, listen to this’ information. Her foray into the multibillion-dollar world of advertising is no exception….A valuable addition to any collection and a great title to suggest to students who need topics for informational speeches or reports.”–Booklist (American Library Association). |
The Codes of Advertising- Fetishim and the Political Economy of Making Meaning in the Consumer Society,
Sut Jhally, Routledge
Controversies in Contemporary Advertising, Kim Bartell Sheehan, SAGE, ISBN: 0761926356
Culture and the Ad- Exploring Otherness in the World of Advertising
William M. O’Barr, Westview Press
David Ogilvy: Confessions of an Advertising Man
Atheneum Books
Deadly Persuasion:Why Women and Girls Must Fight the Addictive Power of Advertising, (hardback) Jean Kilbourne,
The Free Press Read Chapter One (also published in paperback as Can’t Buy My Love)
Decoding Advertisments-Ideology and Meaning In Advertising
Judith Williamson, Marion Boyars Publishing Ltd. (Review and analysis)
The Design of Advertising Roy Paul Nelson, Wm.C Brown Co, ISBN 0-697-04367-3
Endless Propaganda-The Advertising of Public Goods
Paul Rutherford, University of Toronto Press
Floyd Clymer’s Historical Scrapbook Early Advertising
Bonanza Books (1955)
The Great American Blowup-Puffery in Advertising and Selling
Ivan. L. Preston, Univ of Wisconsin Press
Harvesting Minds- How TV Commercials Control Kids
Roy F. Fox, Praeger Publishers.
The Language of Advertising, Torben Vestergaard and Kim Schroder, Basil Blackwell Publishers, ISBN 0-631-12743-7
Mad Ave: A Century of Award Winning Advertising, Universe Publishing, ISBN 0-7893-0369-8
Made You Look: How Advertising Works and Why You Should Know, Annick Press, ISBN 1-55037-814-7
The Mechanical Bride, Marshall McLuhan, Beacon Press (1951) Original NY Times Review—Details of the reprint
Media Wizards, A Behind-The- Scenes Look at Media Manipulations, Catherine Gourley, Twenty First Century Books, (1999), ISBN 0-7613-0967-5
Mighty Minutes An Illustrated History of Television’s Best Commercials, Jim Hall
Harmony Books, ISBN 0-517-55318-X
The Mirror Makers A History of American Advertising Stephen Fox, Heinneman
Ogilvy on Advertising, David Ogilvy, Crown Publishers
Packaging The Presidency, A History and Criticism of Presidential Campaign Advertising (3rd Ed)
Kathleen Hall Jamison, Oxford Publishers
Popular Writing In America The Interaction of Style and Audience
Donald McQuade, Robert Atwan Oxford University Press
Provocateur Images of Women and Minorities In Advertising
Anthony J. Cortese Rowman & Littlefield
Reading Ads Socially, Robert Goldman, Routledge Publishers, ISBN 0-415-05400-1
The School on Madison Avenue Anne E Weiss, Dutton (1980) ISBN 0-525-38823-0
Social Communication in Advertising- Persons Products & Images of Well-Being
William Leiss, Stephen Kline, Sut Jhally, Methuen Publications
The Sponsor- Notes on a Modern Potentate
Erick Barnouw, Oxford University Press
The Sponsored Life- Ads, TV, and American Culture
Leslie Savan, Temple University Press
The Spot The Rise of Political Advertising on Television, Edwin Diamond & Stephen Bates, MIT Press
The Super Bowl of Advertising: How the Commercials Won the Game
Bernice Kanner, Bloomberg Press, ISBN: 1576601315
They Laughed When I Sat Down, An Informal History of Advertising in Words and Pictures,
Frank Rowsome, Jr. McGraw-Hill, (1959)
Top Sellers USA, Molly Wade McGrath, William Morrow & Co.
Twenty Ads That Shook The World-The Century’s Most Groundbreaking Advertising and How It Changed Us All,
James. B. Twitchell, Crown Publishers
Undressing The Ad- Reading Culture in Advertising
Edited by Katherine Toland Frith, Peter Lang Publishing
The 100 Best TV Commercials…and Why They Worked
Bernice Kanner, Times Business, Random House
Visual Persuasion The Role of Images in Advertising
Paul Messaris , Sage
Wise Up To Teens: Insights Into Marketing and Advertising to Teenagers, 2nd ed.
Peter Zollo, ISBN 1-885070-20-9; May 1999 web site
Wonderful World of American Advertising- 1865-1900
Leonard De Vries, Ilonka Van Amstel, Follett Publishing Company (1972)
