USING SUPER BOWL ADS IN THE CLASSROOM
©2006 Frank Baker, Media Educator
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Source: https://www.statista.com/chart/12697/super-bowl-facts/
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Source: USA Today
 NOTE: Additional year’s data has been added to this chart by Frank Baker |
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| Year | Price *1 | Price Adjusted for Inflation *2 | Network | Rating *3 | Avg. Number Home | Avg. Number Viewers |
|---|---|---|---|---|---|---|
| 1967 | $40,000 | $245,350 | CBS,NBC *4 | 41.1 | 22,570,000 | 51,180,000 |
| 1968 | 54,000 | 319,098 | CBS | 36.8 | 20,610,000 | 39,120,000 |
| 1969 | 67,500 | 381,555 | NBC | 36.0 | 20,520,000 | 41,660,000 |
| 1970 | 78,200 | 416,379 | CBS | 39.4 | 23,050,000 | 44,270,000 |
| 1971 | 72,000 | 364,607 | NBC | 39.9 | 23,980,000 | 46,040,000 |
| 1972 | 86,000 | 421,233 | CBS | 44.2 | 27,450,000 | 56,640,000 |
| 1973 | 103,500 | 488,568 | NBCk | 42.7 | 27,670,000 | 53,320,000 |
| 1974 | 107,000 | 460,397 | CBS | 41.6 | 27,540,000 | 51,700,000 |
| 1975 | 110,000 | 424,436 | NBC | 42.4 | 29,040,000 | 56,050,000 |
| 1976 | 125,000 | 452,873 | CBS | 42.3 | 29,440,000 | 57,710,000 |
| 1977 | 162,000 | 555,980 | NBC | 44.4 | 31,610,000 | 62,050,000 |
| 1978 | 185,000 | 595,423 | CBS | 47.2 | 34,410,000 | 78,940,000 |
| 1979 | 222,000 | 652,105 | NBC | 47.1 | 35,090,000 | 74,740,000 |
| 1980 | 275,000 | 708,296 | CBS | 46.3 | 35,330,000 | 76,240,000 |
| 1981 | 324,300 | 748,356 | NBC | 44.4 | 34,540,000 | 68,290,000 |
| 1982 | 345,000 | 737,120 | CBS | 49.1 | 40,020,000 | 85,240,000 |
| 1983 | 1400,000 | 824,936 | NBC | 48.6 | 40,480,000 | 81,770,000 |
| 1984 | 450,000 | 888,987 | CBS | 46.4 | 38,880,000 | 77,620,000 |
| 1985 | 500,000 | 954,137 | ABC | 46.4 | 39,390,000 | 85,530,000 |
| 1986 | 550,000 | 1,014,070 | NBC | 48.3 | 41,490,000 | 92,570,000 |
| 1987 | 575,000 | 1,041,607 | CBS | 45.8 | 40,030,000 | 87,190,000 |
| 1988 | 600,000 | 1,045,145 | ABC | 41.9 | 37,120,000 | 80,140,000 |
| 1989 | 675,000 | 1,122,497 | NBC | 43.5 | 39,320,000 | 81,590,000 |
| 1990 | 700,000 | 1,106,186 | CBS | 39.0 | 35,920,000 | 73,852,000 |
| 1991 | 800,000 | 1,198,515 | ABC | 41.9 | 39,010,000 | 79,510,000 |
| 1992 | 800,000 | 1,166,896 | CBS | 40.3 | 37,120,000 | 79,590,000 |
| 1993 | 850,000 | 1,200,770 | NBC | 45.1 | 41,990,000 | 90,990,000 |
| 1994 | 900,000 | 1,240,150 | NBC | 45.5 | 42,860,000 | 90,000,000 |
| 1995 | 1,000,000 | 1,339,973 | ABC | 41.3 | 39,400,000 | 83,420,000 |
| 1996 | 1,100,000 | 1,435,370 | NBC | 46.0 | 44,145,000 | 94,080,000 |
| 1997 | 1,200,000 | 1,519,674 | FOX | 43.3 | 42,000,000 | 87,870,000 |
| 1998 | 1,300,000 | 1,621,886 | NBC | 44.5 | 43,630,000 | 90,000,000 |
| 1999 | 1,600,000 | 1,963,990 | FOX | 40.2 | 39,992,000 | 83,720,000 |
| 2000 | 2,100,000 | 2,503,131 | ABC | 43.3 | 43,618,000 | 88,465,000 |
| 2001 | 2,050,000 | 2,357,880 | CBS | 40.4 | 41,270,000 | 84,335,000 |
| 2002 | 1,900,000 | 2,160,721 | FOX | 40.4 | 42,664,000 | 86,801,000 |
| 2003 | 2,100,000 | 2,323,355 | ABC | 40.7 | 43,433,000 | 88,637,000 |
| 2004 | 2,250,000 | 2,445,073 | CBS | 41.4 | 44,908,000 | 89.795,000 |
| 2005 | 2,400,000 | 2,532,392 | FOX | 41.1 | 45,081,000 | 86,072,000 |
| 2006 | 2,500,000 | 2,541,562 | ABC | 41.6 | 45,867,000 | 90,745,000 |
| 2007 | 2,600,000 | 2,600,000 | CBS | 42.1 | 47,505,000 | 93,200,000 |
| 2008 | 2,700,000 | 2,700,000 | FOX | 44.7 | 48,665,000 | 97,500,000 |
| 2009 | estimated 3,000,000 |
NBC | 42.1 | 48,139,000 | 98,732,000 | |
| 2010 | $2.5~$2.9M | CBS | 46.4 | 106,500,000 | ||
| 2011 | approx $3M | FOX | 46.0 | ***111,000,000 | ||
| 2012 | $3.5M | NBC | 47.0 | **111,340,000 | ||
| 2013 | ~$4.0M | CBS | 46.3 | 108,700,000 | ||
| 2014 | $4.0M | FOX | 46.7 | *112,200,000 | ||
| 1. Consensus reported price for :30 commercial. 2. Adjusted for inflation in 2007 dollars. 3. Percentage of TV households watching average minute of Super Bowl telecast. 4. First Super Bowl aired on both CBS and NBC; CBS charged $85,000 and NBC charged $75,000 for one minute. Source: “Advertising Age” (prices), Nielsen Media Research (ratings) ** Second most viewed TV program in television history ***Third most watched TV program in television history * Most watched TV program in TV History |
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Source: TV By The Numbers
from http://adage.com/SuperBowlBuyers/superbowlhistory07.html
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