Analyzing Alcohol Advertisements & Marketing ©2004, |
Recommended Videos/DVDs
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Advertising Alcohol Calling the Shots This half hour educational video, the updated version of the popular “Calling the Shots” examines the images used by advertisers to sell alcohol. It is based on the lectures, slide presentations and research by Jean Kilbourne, nationally known media analyst and media literacy educator, who has spent many years studying the advertising and alcohol industries. |
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Marketing Booze to Blacks
This book and companion video examine the scope of alcohol-related problems in the African-American community. They expose the messages in alcohol ads and raise questions about the alcohol industry’s support of civic groups. Book (1987) 54 pp. $4.95, Video (CSPI and the Institute on Black Chemical Abuse) (1992) 17 minutes $29.95 |
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48 lesson plans on nutrition, physical activity, alcohol & other drugs, tobacco, relationships & sexuality, and violence prevention. Over 150 media examples, numerous web links and printable background sheets and worksheets. |