Advertising: Recommended Books / Videos

Newly Published/Recommended Books/Videos

Also: I Want Media’s new books page

ADVERTISING/MARKETING/CONSUMERISM: More books here

Books/Videos for Schools:

ad book1 ad book
The Big Push Advertising Attack

 

[Julian Petley Advertising (Technology, People, Process)]
adbook

 

  
Other books/DVDs:
   9780385531733
  Image result for The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising  The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

 http://www.focalpress.com/uploadedImages/Books/Book_Covers/Full_Size_-_200_High/Broadcast/9780240811161_200.jpg  A History of Advertising 

cover of Imaging in Advertising: Verbal and Visual Codes of Commerce   Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes

     Read chapters   
  Image result for born to buy book Click 'Add to Cart' below for purchase... 

Kidfluence: Why Kids Today Mean Business  Image result for the language of advertising book