2024 Super Bowl Ad/Media Literacy Activity
created by media educator Frank W Baker
Listed below are the products in the order they were advertised in this year’s game. Those listed are only on the US broadcast; commercials inserted by local TV stations or broadcasts outside the US are not included here.
Students use the page (printed out) to list any products not already listed (in first column). They will have to research who owns the product. They brainstorm the category (see last year’s chart for a listing of the types of ads shown then) and after watching the ad (many of which are available before the game) decide who (age, gender, etc.) the product is designed to appeal to.
Product Name |
Product Owner |
Product Category |
Intended Audience |
FIRST QUARTER |
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WICKED movie trailer |
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M&Ms |
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Dove |
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CBS prime time promo |
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Universal Kingdom of the Planet of The Apes movie trailer |
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BETMGM |
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He Gets Us |
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Mt Dew Baja Blast |
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Lindt |
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Kawasaki |
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Popeye’s |
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Apartments/com |
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Pringles |
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Michelob Ultra |
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TEMU |
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CeraVe |
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SECOND QUARTER |
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Starry |
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BWM |
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State Farm |
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Nerd Gummy Clusters |
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Universal TWISTERS
movie trailer |
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Booking.com |
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Homes.com |
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T-Mobile |
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Coors Light |
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FanDuel |
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TEMU |
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Oreo |
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E-Trade |
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Paramount+ HALO movie trailer |
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Reese’s |
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SquareSpace |
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Bass Pro Shops |
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Stand up to Hate |
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Paramount+ Knuckles trailer |
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HeGetsUs.com |
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FX/Hulu Shogun promo |
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CBS Young Sheldon/Ghosts promo |
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American Values 2024: Robert Kennedy Jr. for President |
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