{"id":9919,"date":"2014-06-08T06:59:30","date_gmt":"2014-06-08T10:59:30","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/scriptwriting_psa\/"},"modified":"2023-12-07T10:08:00","modified_gmt":"2023-12-07T15:08:00","slug":"scriptwriting-psa","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/scriptwriting-psa\/","title":{"rendered":"Scriptwriting: PSA"},"content":{"rendered":"<h3 style=\"text-align: left;\" align=\"center\">SCRIPTWRITING IN THE CLASSROOM<\/h3>\n<p style=\"text-align: left;\" align=\"center\"><a title=\"copyright symbol\" target=\"_self\" rel=\"noopener\">\u00a9<\/a>2006\u00a0 Frank Baker, Media Educator<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.frankwbaker.com\/script7.jpg\" alt=\"\" width=\"154\" height=\"160\" border=\"0\" \/><\/p>\n<p align=\"left\">Students can also be introduced to the Public Service Announcement.<br \/>\nThese 30 second ads use various techniques to communicate messages succinctly.<\/p>\n<p><a href=\"http:\/\/www.frankwbaker.com\/what_is_a_psa.htm\" target=\"_blank\" rel=\"noopener\">What is a Public Service Announcement?<br \/>\n<\/a>(good starting point)<span style=\"font-family: Verdana; font-size: small;\"><\/p>\n<p><\/span><a href=\"http:\/\/www.frankwbaker.com\/psa_writing.htm\">Ten Steps to Writing A Winning PSA<\/a> (handout-Scholastic)<span style=\"font-family: Verdana; font-size: small;\"><\/p>\n<p><\/span><span id=\"role_document\"><a href=\"http:\/\/www.convergemag.com\/artsandhumanities\/How-to-Create-the-Perfect-Public-Service-Announcement.html?elq=aab78be3e5134677bc485fd896916909\">How to Create the Perfect Public Service Announcement<\/a><\/span><span style=\"font-family: Verdana; font-size: small;\"><\/p>\n<p><\/span>Lesson Plan: <a href=\"http:\/\/www.saskschools.ca\/curr_content\/media20revision\/unit1\/lesson6\/lesson6.html\">Deconstructing PSAs<\/a><br \/>\nLesson Plan: <a href=\"http:\/\/www.teachnet.org\/teachnetnyc\/nacionales\/psa.htm\">Producing Public Service Announcements for Video <\/a><br \/>\nLesson Plan: <a href=\"http:\/\/www.readwritethink.org\/lessons\/lesson_view.asp?id=1069\">MyTube: Changing the World With Video Public Service Announcements<\/a><br \/>\nLesson Plan: <a href=\"http:\/\/www.readwritethink.org\/lessons\/lesson_view.asp?id=939\" target=\"_blank\" rel=\"noopener\">Campaigning for Fair Use: Public Service Announcements on Copyright Awareness<\/a><span style=\"font-family: Verdana; font-size: small;\"><\/p>\n<p><\/span><strong>The Ad Council: A History<\/strong><span style=\"font-family: Verdana; font-size: small;\"><br \/>\n<\/span>Ad Council icons and slogans are woven into the very fabric of American culture &#8212;\u00a0<a href=\"http:\/\/www.smokeybear.com\/\" target=\"_blank\" rel=\"noopener\">Smokey Bear&#8217;s &#8220;Only You Can Prevent Forest Fires&#8221;<\/a>, The Crash Test Dummies:\u00a0&#8220;You Could Learn A lot from a Dummy&#8221;, <a href=\"http:\/\/www.ncpc.org\/media\/current.php\" target=\"_blank\" rel=\"noopener\">McGruff the Crime Dog&#8217;s: &#8220;Take A Bite Out of Crime&#8221;<\/a>, and of course, &#8220;A Mind is a Terrible Thing To Waste&#8221;, and &#8220;Friends Don&#8217;t Let Friends Drive Drunk&#8221; &#8211;\u00a0just to name a few.<\/p>\n<p align=\"left\"><strong>Click the links below to watch some recent Ad Council PSAs:\u00a0<\/strong><\/p>\n<table id=\"table1\" border=\"1\" width=\"68%\">\n<tbody>\n<tr>\n<td bgcolor=\"#ffff00\" width=\"49%\">\n<p align=\"center\"><a href=\"http:\/\/www.adcouncil.org\/page_column.aspx?id=34#\" target=\"_blank\" rel=\"noopener\">Dropout Preven<\/a><a href=\"http:\/\/www.adcouncil.org\/page_column.aspx?id=34#\" target=\"_blank\" rel=\"noopener\">tion<\/a><\/p>\n<\/td>\n<td bgcolor=\"#ffff00\" width=\"49%\">\n<p align=\"center\"><a href=\"http:\/\/www.adcouncil.org\/page_column.aspx?id=45#\" target=\"_blank\" rel=\"noopener\">Obesity\/C<\/a><a href=\"http:\/\/www.adcouncil.org\/page_column.aspx?id=45#\" target=\"_blank\" rel=\"noopener\">hallenge\/Contest<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><a href=\"http:\/\/homepage.mac.com\/suecollins\/school\/media\/media.html\">Media literacy: ad your point<\/a>-an iMovie project to create a public service message<\/li>\n<li>Animaction (<a href=\"http:\/\/www.animaction.com\/gallery.htm\" target=\"_blank\" rel=\"noopener\">animated student produced PSAs<\/a>)<\/li>\n<li>Montana Meth Project: <a href=\"http:\/\/www.montanameth.org\/ads_television.aspx\" target=\"_blank\" rel=\"noopener\">view TV ads<\/a><\/li>\n<li><a href=\"http:\/\/medialiteracies21st.blogspot.com\/2011\/02\/advertising-in-public-interest.html\">Advertising In The Public Interest?<\/a> Blog post<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>SCRIPTWRITING IN THE CLASSROOM &copy;2006&nbsp; Frank Baker, Media Educator Students&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-9919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-scriptwriting"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=9919"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9919\/revisions"}],"predecessor-version":[{"id":36793,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9919\/revisions\/36793"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=9919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=9919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=9919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}