{"id":9110,"date":"2014-06-08T06:46:52","date_gmt":"2014-06-08T10:46:52","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/media_messages\/"},"modified":"2024-01-07T10:16:56","modified_gmt":"2024-01-07T15:16:56","slug":"media-messages","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/media-messages\/","title":{"rendered":"Concepts: Critical Inquiry About Media Messages"},"content":{"rendered":"<p style=\"text-align: left;\">Questions To Ask About Media Messages<\/p>\n<p style=\"text-align: left;\" align=\"center\"><span style=\"font-family: Verdana;\"><small>&#8220;At the heart of media literacy is\u00a0the principle of inquiry.&#8221; <\/small><br \/>\n<small>Elizabeth Thoman, Skills &amp; Strategies for Media Literacy<\/small><\/span><\/p>\n<ol>\n<li>Who is the producer\/storyteller of the message?<\/li>\n<li>What is their purpose\/motive\/agenda? (to inform, to persuade, to educate, to call to action, to entertain, to shock)<\/li>\n<li>Who is the intended (primary) target audience? How do you know? Is there another (secondary) audience?<\/li>\n<li>What does the message say? How does it say it?<\/li>\n<li>How do you know what the message means?<\/li>\n<li>What format\/medium does the producer use?<\/li>\n<li>What are the advantages of the format\/medium?<\/li>\n<li>What methods\/techniques does the producer use to make the message attractive\/believable?<\/li>\n<li>What lifestyle is portrayed in the message? What clues tell you?<\/li>\n<li>Who makes money or benefits from the message?\u00a0<a href=\"moneytrail.htm\" target=\"_blank\" rel=\"noopener\">(Follow the Money Trail activity here)<\/a><\/li>\n<li>Who\/what is left out of the message?<\/li>\n<li>Whose interests are served by telling\/showing the message in a particular way?<\/li>\n<li>Do you agree with the message?<\/li>\n<li>How might different people interpret the message differently?<\/li>\n<li>What do you know; what do you NOT know; What would you like to know?<\/li>\n<li>Where can you go to verify the information or get more reliable information?<\/li>\n<li>What can you do with the information you have obtained from the message?<\/li>\n<\/ol>\n<p>Source: some of the above is derived from a curriculum entitled KNOW TV and from<br \/>\npreviously published works.<\/p>\n<hr \/>\n<div id=\"21897-1076\">\n<div align=\"left\"><span class=\"normal\"><strong><span style=\"color: #000000; font-family: Verdana; font-size: large;\"><br \/>\nConceptual Framework for Media Education<\/span><\/strong><\/span><\/div>\n<div align=\"left\"><span class=\"normal\"><span class=\"normal\"><em><span style=\"color: #000000; font-family: Verdana; font-size: small;\">By\u00a0Chris Worsnop <\/span><\/em><\/span><\/span><\/p>\n<table border=\"1\" width=\"523\" cellspacing=\"0\" cellpadding=\"10\" align=\"center\">\n<tbody>\n<tr>\n<td bgcolor=\"whitesmoke\"><span style=\"color: #000000; font-family: Verdana; font-size: small;\"><br \/>\nMedia Image<\/span><\/td>\n<td bgcolor=\"whitesmoke\"><span style=\"color: #000000; font-family: Verdana; font-size: small;\"><br \/>\nQuestions to Ask<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Industry<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Who\u2019s in charge?<br \/>\nWhat do they want of me, and why?<br \/>\nWhat else do they want?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Product<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">What kind of text is<br \/>\nthis?<br \/>\nAre conventions followed or broken?<br \/>\nHow is this message constructed?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Audience<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Who is this intended<br \/>\nfor?<br \/>\nWhat assumptions does the text make about the audience?<br \/>\nWho am I supposed to be in relation to this text?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Values<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">How real is this text?<br \/>\nHow\/where do I find the meaning?<br \/>\nWhat values are presented?<br \/>\nWhat is the commercial message?<br \/>\nWhat is the ideology of this text?<br \/>\nWhat social\/artistic\/political messages does the text contain?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Predisposition<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Do I agree with<br \/>\n(assent to) this text\u2019s message?<br \/>\nDo I disagree with (resist) this text\u2019s message?<br \/>\nDo I argue\/negotiate with the message of this text?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Perception<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">How does the text fit<br \/>\nmy personal values\/beliefs\/ideology?<br \/>\nHow does the text relate to my personal needs\/hopes\/fears\/experiences?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Skills<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">What skills do I need<br \/>\nto apply to this text?<br \/>\nHow do I deconstruct\/reconstruct this text?<br \/>\nWhat new skills does this text demand of me?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong><span style=\"color: #000000; font-family: Verdana; font-size: small;\">Receiver<\/span><\/strong><\/td>\n<td><span style=\"color: #000000; font-family: Verdana; font-size: small;\">What does all this<br \/>\nmean in the end?<br \/>\nHOW DO I KNOW?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote><p><em><span style=\"color: #000000; font-family: Verdana; font-size: small;\">What really counts in\u00a0the end is what we make of the text. All learning is an act of\u00a0construction. <\/span><\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span class=\"normal\"><span style=\"font-family: Verdana;\"><b><span style=\"color: #000000; font-size: small;\">Source: <\/span><br \/>\n<\/b><span style=\"color: #000000; font-size: small;\">\u00a9\u00a0Chris Worsnop, 1999. Adapted by the\u00a0author from <i>Screening Images: Ideas for Media Education<\/i>. Wright\u00a0Communications, 1994. Original post at: <\/span><br \/>\n<span style=\"color: #000000; font-family: Verdana, Arial; font-size: xx-small;\">http:\/\/www.media-awareness.ca\/english\/resources\/educational\/teaching_backgrounders\/media_literacy\/conceptual_framework_worsnop.cfm?RenderForPrint=1<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Questions To Ask About Media Messages &ldquo;At the heart of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[129],"tags":[],"class_list":{"0":"post-9110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-critical-inquiry"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=9110"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9110\/revisions"}],"predecessor-version":[{"id":36495,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/9110\/revisions\/36495"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=9110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=9110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=9110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}