{"id":8124,"date":"2014-06-08T06:38:38","date_gmt":"2014-06-08T06:38:38","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/for_your_consideration\/"},"modified":"2026-04-08T20:14:31","modified_gmt":"2026-04-09T00:14:31","slug":"for-your-consideration","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/for-your-consideration\/","title":{"rendered":"For Your Consideration: Marketing TV\/Movies At Awards Time"},"content":{"rendered":"

FOR YOUR CONSIDERATION
\nMARKETING TV\/MOVIES AT AWARDS TIME<\/strong><\/span><\/h2>\n

\"\"
\nsee also LoF Marketing<\/a>; Motion Pictures<\/a>; Advertising<\/a>
\nTHANKS to School Library Journal<\/a> for recommending this site.<\/p>\n

Best Picture Hopeful Posters and FYC Ads<\/p>\n\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

NEW \u00a0Characteristics of a FYC Promo Ad<\/a><\/strong><\/p>\n

This web page is divided into four sections:<\/p>\n

1. Background\/resources on the use of “For Your Consideration” in advertising
\n2. Database with links to TV\/film studios awards web sites
\n3. Database of award nomination dates, ceremony dates and broadcast partners
\n4. Links to news sources about film\/TV awards<\/p>\n

For Your Consideration<\/strong> is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presents the Academy Awards<\/a> celebrating the best in motion pictures, (or the Hollywood Foreign Press Association, which previously sponsored the Golden Globes<\/a>) or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards<\/a> for television. Source: Wikipedia (note: hyperlinks added by media educator Frank Baker)<\/p>\n

In the fall of 2016, Lionsgate broke with tradition choosing to use the phrase “Consider This” in ads for its films. Other film studios have subsequently used the word “consider.”<\/p>\n

Each year, the major movie studios, and to a lesser extent their affiliated television studies and the television networks, spend large sums of money on “For Your Consideration” ads extolling the alleged virtues of their films or programs released over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of that decade.<\/p>\n

Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. In deed, most of the films expected to be “Oscar-worthy” are released in the last few months of the year, occasionally opening in limited release just before the end of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related publicity peaks…<\/p>\n

As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Motion Picture\u00a0Arts & Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they’ll be available for future study and commentary.\u00a0\u00a0Source<\/span><\/a><\/p>\n

NEW:\u00a0 \u00a0Download Oscar contending screenplays here<\/a>
\n<\/span><\/strong><\/p>\n

Questions for students to consider:<\/strong>
\n– what does the phrase “for your consideration” mean?
\n– who is the audience for these ads and what are they asked to do?
\n– in what ways are these ads “persuasive”?
\n– what information is quintessential in ads promoting TV shows\/films?<\/span>
\n– what codes\/conventions\/techniques does each contain?<\/span>
\n<\/span>– what is the purpose of\u00a0film\/TV critic quotes?<\/span>
\n<\/span>– what is the same; what is different about each ad?
\n– why are some ads featured on the cover of a magazine?<\/span>
\n– <\/span>who designs the ads; who pays for them?
\n– consider the layout of the ad: what attracts attention most?
\n– how is mood and\/or genre communicated?
\n– how might expression, body language or other non-verbal language communicate what is happening?<\/span><\/p>\n

Related lesson plans:
\nAnalyzing Oscar<\/em>: Deconstructing<\/em> the Academy Awards<\/span> <\/a><\/strong>|
\n<\/span>Deconstructing Movie Ads<\/a>\u00a0(pg 53)<\/span><\/span><\/strong><\/span><\/p>\n

Studios ‘For Your Consideration’ Websites (all under construction- new material added regularly)
\n<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n
<\/a><\/td>\n\"Image<\/a><\/td>\n<\/a><\/td>\n<\/a><\/td>\n<\/tr>\n
<\/a><\/td>\n<\/a><\/td>\n<\/a><\/td>\n<\/a><\/td>\n<\/tr>\n
<\/a><\/td>\n\"\"<\/a><\/td>\n<\/a><\/td>\n\"Image<\/a><\/td>\n<\/tr>\n
<\/a><\/td>\n<\/a><\/td>\n\"Image<\/a><\/td>\n<\/a><\/td>\n<\/tr>\n
<\/a><\/td>\n\"Image<\/a><\/td>\n<\/td>\n\"Image<\/a><\/td>\n<\/tr>\n
<\/a><\/td>\n\"Image<\/a><\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

\u00a0 \u00a0\u00a0<\/span>\u00a0 \u00a0<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n

\u00a0Movie Nomination\/Award Dates\/Broadcast Partners<\/strong><\/span>
\nAwards Season Calendar<\/a> (2026-2027)<\/p>\n

Craft\/Guild Awards<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Guild\/Craft<\/strong><\/td>\nNominations
\nAnnounced<\/strong><\/td>\n		Winners Announced\/
\nBroadcast\/Stream<\/strong><\/td>\n<\/tr>\n
Annie<\/a>\u00a0(Animation)<\/td>\nJanuary 5, 2026<\/a><\/td>\nFebruary 21, 2026<\/a><\/td>\n<\/tr>\n
Screen Actors Guild<\/a><\/td>\nFebruary 28, 2027<\/td>\n<\/td>\n<\/tr>\n
Art Directors Guild<\/a><\/td>\nJanuary 7, 2026<\/a><\/td>\nFebruary 28, 2026<\/a><\/td>\n<\/tr>\n
WGA<\/a>\u00a0(Writers)<\/td>\nJanuary 27, 2026<\/a><\/td>\nMarch 8, 2026<\/a><\/td>\n<\/tr>\n
Producers Guild (PGA)<\/a><\/td>\nFebruary 27, 2027<\/td>\nFebruary 28, 2026<\/a><\/td>\n<\/tr>\n
Casting Society of America (Artios)<\/a><\/td>\nDecember 16<\/a><\/td>\nFebruary 26, 2026<\/a><\/td>\n<\/tr>\n
Makeup Artists\/Hair Stylists<\/a><\/td>\nDecember 29<\/a><\/td>\nFebruary 14, 2026<\/a><\/td>\n<\/tr>\n
American Society of Cinematographers<\/a><\/td>\nJanuary 8, 2026<\/a><\/td>\nMarch 8, 2026<\/a><\/td>\n<\/tr>\n
American Cinema Editors<\/a>\u00a0(ACE)
\nEddie Award (Audio)<\/td>\n		January 27, 2026<\/a><\/td>\nFebruary 27, 2026<\/a><\/td>\n<\/tr>\n
Costume Designers Guild<\/a><\/td>\nDecember 12<\/a><\/td>\nFebruary 12, 2026<\/a><\/td>\n<\/tr>\n
Directors Guild<\/a>\u00a0(DGA)<\/td>\nJanuary 7- 8, 2026
\nTV Doc Commercial<\/a>
\nMotion Picture<\/a><\/td>\n		February 7, 2026<\/a><\/td>\n<\/tr>\n
VES<\/a>\u00a0(Visual Effects)<\/td>\nJanuary 13, 2026<\/a><\/td>\nFebruary 25, 2026<\/a><\/td>\n<\/tr>\n
Motion Picture Sound Editors\u00a0<\/a>
\n(Golden Reels)<\/td>\n		January 12, 2026<\/a><\/td>\nMarch 8, 2026<\/a><\/td>\n<\/tr>\n
Set Decorators Society of America<\/a><\/td>\nJanuary 5, 2026<\/a><\/td>\nFebruary 21, 2026<\/a><\/td>\n<\/tr>\n
Guild of Music Supervisors\u00a0<\/a><\/td>\nJanuary 14, 2026<\/a><\/td>\nFebruary 28, 2026<\/a><\/td>\n<\/tr>\n
Cinema Audio Society<\/a><\/td>\nJanuary 20, 2026<\/a><\/td>\nMarch 7, 2026<\/a><\/td>\n<\/tr>\n
Publicists Guild<\/a><\/td>\nJanuary 14, 2026<\/a><\/td>\nMarch 13, 2026<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Major Awards<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
Award<\/strong><\/td>\nNominations Announced<\/strong><\/td>\nWinners Announced<\/strong><\/td>\nBroadcast\/
\nStream<\/strong><\/td>\n<\/tr>\n
Gotham Awards<\/a><\/td>\nOctober 28<\/a><\/td>\nDecember 1<\/a><\/td>\nGotham Film<\/a> & Queer Asia Awards websites<\/td>\n<\/tr>\n
Golden Globes<\/a><\/td>\nDecember 8<\/a><\/td>\nJanuary 11<\/a><\/td>\nCBS\/
\nParamount+<\/td>\n<\/tr>\n
BAFTA<\/a><\/td>\nJanuary 9<\/a><\/td>\nFebruary 22<\/a><\/td>\nE! in the U.S. on Feb. 22 at 8 p.m. ET\/PT.<\/td>\n<\/tr>\n
Cinema Eye<\/a><\/td>\nNovember 13<\/a><\/td>\nJanuary 8<\/a><\/td>\n<\/td>\n<\/tr>\n
Film Independent Spirit<\/a><\/td>\nDecember 3<\/a><\/td>\nFebruary 22<\/a><\/td>\n<\/td>\n<\/tr>\n
Academy of Motion Picture Arts & Sciences (Oscars)<\/a><\/td>\nMarch 14, 2027<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

NEW: A Look At What Might Be The Most Expensive Emmy Campaign Season Ever\u00a0<\/a>
\nTeaching With The Emmy Awards<\/a>: A Media Literacy Opportunity
\nChasing Emmy<\/a>– a new weekly podcast from Entertainment Weekly magazine
\nUpdated: See the ads for Emmy nominations\u00a0 shows\/people here<\/a><\/strong><\/p>\n

\u00a0Special Emmy TV Websites
\n<\/b>(many of these websites are only active during award voting season)\u200b<\/p>\n\n\n\n\n\n\n\n\n\n
\"Image<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n\"Image<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/tr>\n
\"\"<\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/b><\/td>\n\"Image<\/a><\/b><\/td>\n<\/tr>\n
\"Image<\/b><\/a><\/td>\n\"\"<\/a><\/td>\n\n

\"\"<\/a><\/h2>\n<\/td>\n

\n

\"Image<\/a><\/h2>\n<\/td>\n<\/tr>\n

\n

\"\"<\/a><\/h2>\n<\/td>\n

\n

<\/a><\/h2>\n<\/td>\n

\n

\"\"<\/a><\/h2>\n<\/td>\n

\"\"includes BET, CBS,\u00a0 Comedy, MTV, Paramount , Showtime, Smithsonian, VH1<\/a><\/td>\n<\/tr>\n
\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n\"\"<\/a><\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u200b<\/p>\n

Emmy\/Oscar News Sources:<\/strong><\/span><\/p>\n\n\n\n\n
\"Image<\/a>AwardsCircuit.com<\/a><\/span><\/span><\/b><\/td>\n\"b&cpng\"<\/a>Broadcasting
\n& Cable<\/a><\/span><\/span><\/b><\/td>\n		\"\"
\n<\/a>Awardsline<\/strong><\/a><\/td>\n		\"\"<\/a>
\nEmmy Magazine<\/a><\/span>\u00a0<\/span><\/b><\/td>\n		\"\"Entertainment Weekly<\/a><\/span><\/span><\/span><\/b><\/td>\n\"ImageHollywood Reporter<\/a><\/span><\/span><\/b><\/td>\n<\/tr>\n
\"\"<\/a>Emmy News<\/strong><\/a><\/td>\n\"\"The Envelope<\/a><\/strong><\/span><\/span><\/b><\/td>\n<\/td>\n\"ImageAwards Season<\/a><\/span><\/strong><\/td>\n\"Image<\/span><\/b><\/strong>Variety<\/a><\/span><\/span><\/b><\/strong><\/td>\n\"\"<\/a>
\nTheWrap<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

Ads: designed for analysis and deconstruction<\/span><\/b><\/p>\n

Movie posters are a prime example of visual communication. Movie posters, as well as the promos, have to be visually appealing otherwise they aren’t going to sell any tickets. Posters have to use an image to get the gist of an entire two hour movie. (Source<\/a>)<\/span><\/p>\n


\n<\/span>\u00a0Useful links:
\n<\/span><\/b>There is a reason why Hollywood movies campaign to be nominated for awards<\/a>
\nFor Your Consideration: Increasingly Lavish Emmy Campaigns
\n<\/a>Emmy Campaigns Get Out of Hand<\/a>
\nFilm ads try to sway Oscar Voters
\n<\/a>For Your Consideration: \u00a0How Data Analysis Was Used in the 2015 Oscar Race<\/strong><\/a><\/span>
\nSee this website<\/span><\/a><\/b> <\/span>for a full list of “FOR YOUR CONSIDERATION” ads
\nChecklist of analyzing print ads<\/span><\/a>
\nDeconstructing print ads<\/span><\/a>
\nMovie marketing blog<\/span><\/a>
\nChecklist for reading any ad<\/span><\/a>\u00a0<\/span>
\nAnalyzing ads<\/span><\/a> (& commercials)
\nMarketing Movies<\/span><\/a> (book\/website)
\nAdvertising 101<\/span><\/a> (critique sheet)\u00a0\u00a0 <\/span>
\nANALYZING MEDIA<\/span>: Movie Posters<\/a>\u00a0 <\/span>
\nAd<\/span><\/a><\/span><\/b>-wise, the Oscars in this digital age<\/span><\/a><\/b><\/span>
\nABC Made $72 Million on 26 Minutes of Oscar Ads<\/span><\/a><\/b><\/span>
\n<\/span><\/b>
\n<\/span>\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

FOR YOUR CONSIDERATION MARKETING TV\/MOVIES AT AWARDS TIME see also…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-8124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-motion-pictures"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/8124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=8124"}],"version-history":[{"count":621,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/8124\/revisions"}],"predecessor-version":[{"id":42055,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/8124\/revisions\/42055"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=8124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=8124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=8124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}