{"id":7149,"date":"2014-06-08T06:30:41","date_gmt":"2014-06-08T10:30:41","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/audience-2\/"},"modified":"2024-01-07T10:16:56","modified_gmt":"2024-01-07T15:16:56","slug":"audience","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/audience\/","title":{"rendered":"Concepts: Audience"},"content":{"rendered":"<ul>\n<li><a href=\"http:\/\/web.archive.org\/web\/20060814011834\/http:\/pblmm.k12.ca.us\/PBLGuide\/Activities\/AudienceInfluence.html\">Audience Influence<\/a><\/li>\n<li><a href=\"http:\/\/www.litnotes.co.uk\/audtheory.htm\">Audience theory<\/a><\/li>\n<li><a href=\"http:\/\/eprints.lse.ac.uk\/archive\/00000417\/01\/Chapter_in_Valdivia_Blackwell_volume_2003.pdf\">The changing nature of audiences<\/a> (2003)<\/li>\n<li><a href=\"http:\/\/web.archive.org\/web\/20080312063735\/http:\/www.marketingpower.com\/content19407.php\">Defining your target\u00a0audience<\/a>\/<\/li>\n<li><a href=\"http:\/\/www.katpad.co.uk\/media08\/page9.html\">Demographics<\/a><\/li>\n<li><a href=\"http:\/\/homepage.mac.com\/nfaraday\/TargetAudience.pdf\">Media audiences<\/a><\/li>\n<li><a href=\"http:\/\/www.medienabc.org\/page5\/page20\/page20.html\">How to teach audience<\/a><\/li>\n<li><a href=\"http:\/\/printables.scholastic.com\/printables\/detail\/?id=31917&amp;FullBreadCrumb=&lt;a+href=&quot;http:\/\/www2.scholastic.com\/browse\/search\/?query=advertising&amp;Ntt=advertising&amp;Ntk=SCHL30_SI&amp;Ntx=mode+matchallpartial&amp;N=0&amp;_N=fff%2\">Identifying a target audience <\/a>\u00a0(Scholastic, worksheet)<\/li>\n<li><a href=\"http:\/\/vig.pearsoned.co.uk\/catalog\/uploads\/NEW%20Long%20Ch%209.pdf\">Investigating Audience<\/a> (textbook chapter)<\/li>\n<li><a href=\"http:\/\/eprints.lse.ac.uk\/412\/1\/Challenge_of_changing_audiences_-_spoken_version.pdf\">The challenge of changing audiences<\/a><\/li>\n<li>Pop Culture:\u00a0<a href=\"http:\/\/culturalpolitics.net\/popular_culture\/audience_analysis\">Audience Analysis<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<p style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nENGAGEMENT<\/p>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">This describes\u00a0how an audience interacts with a media text. Different people react in\u00a0different ways to the same text.<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<p style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nEXPECTATIONS<\/p>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">These are the\u00a0advance ideas an audience may have about a text. This particularly applies\u00a0to genre pieces. Don&#8217;t forget that producers often play with or deliberately shatter audience\u00a0expectations.<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<div style=\"text-align: left;\" align=\"center\"><\/div>\n<div style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nFOREKNOWLEDGE<\/div>\n<div align=\"center\"><\/div>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">This is the\u00a0definite information (rather than the vague expectations) which an audience\u00a0brings to a media product.<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<div style=\"text-align: left;\" align=\"center\"><\/div>\n<div style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nIDENTIFICATION<\/div>\n<div align=\"center\"><\/div>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">This is the\u00a0way in which audiences feel themselves connected to a particular media text,\u00a0in that they feel it\u00a0directly expresses their attitude or lifestyle.<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<div style=\"text-align: left;\" align=\"center\"><\/div>\n<div style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nPLACEMENT<\/div>\n<div align=\"center\"><\/div>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">This is the\u00a0range of strategies media producers use to directly target a particular\u00a0audience and make them feel that the media text is specially &#8216;for them&#8217;.<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#6666ff\" width=\"18%\">\n<div style=\"text-align: left;\" align=\"center\"><\/div>\n<div style=\"text-align: center;\" align=\"center\">AUDIENCE<br \/>\nRESEARCH<\/div>\n<div align=\"center\"><\/div>\n<\/td>\n<td style=\"text-align: left;\" width=\"82%\">Measuring an\u00a0audience is very important to all media institutions. Research is done at\u00a0all stages of production of a media text, and, once produced, audience will be continually monitored<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: mediaknowitall.com<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Recommended Texts<\/strong><\/p>\n<p><strong><br \/>\n<img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/www.briansolis.com\/wp-content\/uploads\/2008\/04\/20080428-cd5mshtncgfaigfyfgkqmrirs3.jpg\" alt=\"\" width=\"152\" height=\"227\" \/><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/frankwbaker.com\/311054_cover.jpg\" alt=\"The Televiewing Audience\" width=\"159\" height=\"227\" \/><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/frankwbaker.com\/b0008.1.jpg\" alt=\"\" width=\"162\" height=\"224\" border=\"1\" \/><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41ivMI6lNAL._SY344_BO1,204,203,200_.jpg\" alt=\"\" width=\"149\" height=\"229\" \/><\/strong><\/p>\n<p><a href=\"http:\/\/www.pearsonhighered.com\/educator\/product\/Backchannel-The-How-Audiences-are-Using-Twitter-and-Social-Media-and-Changing-Presentations-Forever\/9780321659514.page\"><img decoding=\"async\" class=\" alignleft\" src=\"http:\/\/vig-fp.prenhall.com\/bigcovers\/0321659511.jpg\" alt=\"\" width=\"160\" height=\"203\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Links for more information and\u00a0views on audience theory:<\/p>\n<ul>\n<li><a href=\"http:\/\/clcwebjournal.lib.purdue.edu\/library\/audiencestudies.html\">http:\/\/clcwebjournal.lib.purdue.edu\/library\/audiencestudies.html<\/a>\u00a0&#8211; Toward A Framework of Audience Studies<\/li>\n<li><a title=\"http:\/\/www.aber.ac.uk\/media\/Students\/pph9701.html\" href=\"http:\/\/www.aber.ac.uk\/media\/Students\/pph9701.html\">www.aber.ac.uk\/media\/Students\/pph9701.html<\/a> \u2013 article on audience by a\u00a0student at the University of Aberystwyth<\/li>\n<li><a title=\"http:\/\/www.stevewlb.zen.co.uk\/College\/Booklets\/audiences.htm\" href=\"http:\/\/www.stevewlb.zen.co.uk\/College\/Booklets\/audiences.htm\">www.stevewlb.zen.co.uk\/College\/Booklets\/audiences.htm <\/a>\u2013 Steve Baker\u2019s\u00a0\u2018audience booklet\u2019<\/li>\n<li><a title=\"http:\/\/www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/efterms.html\" href=\"http:\/\/www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/efterms.html\">www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/efterms.html<\/a> \u2013 a glossary\u00a0of terms to do with media \u2018effects research\u2019<\/li>\n<li><a title=\"http:\/\/www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/nvdetail.html\" href=\"http:\/\/www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/nvdetail.html\">www.cultsock.ndirect.co.uk\/MUHome\/cshtml\/media\/nvdetail.html <\/a>\u2013 a glossary\u00a0of news values, all of which make assumptions, one way or another, about the\u00a0audience<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audience Influence Audience theory The changing nature of audiences (2003)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[126],"tags":[],"class_list":["post-7149","post","type-post","status-publish","format-standard","category-audience"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/7149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=7149"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/7149\/revisions"}],"predecessor-version":[{"id":36493,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/7149\/revisions\/36493"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=7149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=7149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=7149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}