{"id":41571,"date":"2026-01-26T19:21:46","date_gmt":"2026-01-27T00:21:46","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?p=41571"},"modified":"2026-01-26T19:21:46","modified_gmt":"2026-01-27T00:21:46","slug":"identifying-the-target-audience","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/identifying-the-target-audience\/","title":{"rendered":"Identifying the Target Audience"},"content":{"rendered":"<p><span class=\"uJ19be notranslate\" data-wiz-uids=\"uaAnUc_f\" data-processed=\"true\"><span class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=uaAnUc_e\/TKHnVd\" data-processed=\"true\">Identifying the target audience of a commercial involves analyzing the content of the ad, its placement and the underlying data of the brand.<br \/>\n<\/span><\/span><\/p>\n<div class=\"otQkpb\" role=\"heading\" aria-level=\"3\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-processed=\"true\" data-sae=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\">Analyze Commercial Content<\/strong><button class=\"rBl3me\" tabindex=\"0\" data-amic=\"true\" data-icl-uuid=\"dbf99723-b495-4115-a5d2-a27d17fc3cbd\" aria-label=\"View related links\" data-wiz-attrbind=\"disabled=Hz7NB_i\/C5gNJc;aria-label=Hz7NB_i\/bOjMyf;class=Hz7NB_i\/UpSNec\" data-ved=\"2ahUKEwijyuODuaqSAxUXk4kEHXi-ErEQye0OegQIAxAA\"><\/button><\/div>\n<ul class=\"KsbFXc U6u95\" data-complete=\"true\" data-processed=\"true\">\n<li data-hveid=\"CAQQAA\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\">Visuals and Casting:<\/strong>\u00a0Note the age, gender, ethnicity, and clothing of the actors. Characters often mirror the intended audience to build relatability.<\/span><\/li>\n<li data-hveid=\"CAQQAQ\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\">Language and Tone:<\/strong>\u00a0Examine the slogans, slang, and music used. A commercial with upbeat indie music and casual slang might target Gen Z, while one with orchestral music and formal language may target affluent professionals.<\/span><\/li>\n<li data-hveid=\"CAQQAg\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\">Problem-Solution Framing:<\/strong>\u00a0Identify the specific &#8220;pain point&#8221; the commercial addresses. For example, an ad showing a busy parent struggling to cook dinner targets time-strapped families.<\/span><\/li>\n<li data-hveid=\"CAQQAw\" data-complete=\"true\" data-sae=\"\"><span class=\"T286Pc\" data-sfc-cp=\"\" data-complete=\"true\"><strong class=\"Yjhzub\" data-complete=\"true\">Aspiration vs. Reality:<\/strong>\u00a0Determine if the ad appeals to a\u00a0<strong class=\"Yjhzub\" data-complete=\"true\">lifestyle<\/strong>\u00a0(how people live now) or a\u00a0<strong class=\"Yjhzub\" data-complete=\"true\">psychographic<\/strong>\u00a0(who they want to be, such as adventurous, eco-conscious, or high-status).<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Identifying the target audience of a commercial involves analyzing the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-41571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-popular"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/41571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=41571"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/41571\/revisions"}],"predecessor-version":[{"id":41574,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/41571\/revisions\/41574"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=41571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=41571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=41571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}