{"id":40819,"date":"2025-11-05T10:24:10","date_gmt":"2025-11-05T15:24:10","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?p=40819"},"modified":"2026-02-09T09:08:53","modified_gmt":"2026-02-09T14:08:53","slug":"whos-advertising-what-in-super-bowl-60","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/whos-advertising-what-in-super-bowl-60\/","title":{"rendered":"WHO’S THE TARGET AUDIENCE? WHO’S ADVERTISING WHAT IN SUPER BOWL 60?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]WHO’S ADVERTISING WHAT IN SUPER BOWL 60?
\nSUNDAY FEBRUARY 6, 2026<\/span>
\nIDENTIFY THE TARGET AUDIENCE<\/span><\/strong><\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Use the chart (below) before, during, or after the Super Bowl game.\u00a0 This year, advertisers will pay between 7 and 8-million dollars for ONE 30-second ad.\u00a0 Who do your students think is most likely to be the target audience each advertiser hopes to reach?<\/strong><\/p>\n

Read:<\/strong> How to identify the target audience?<\/a>
\nNEW<\/strong><\/span>:\u00a0 List of commercials by category<\/a>
\nNEW<\/strong><\/span>: List of commercials in chronological order<\/a><\/p>\n

Many of the ads and teasers are released prior to the game <\/a>and more than likely, students may already have been exposed to the ad, or part of the ad. NOTE:<\/strong> some spots listed will air regionally; not listed here are those locally on NBC affiliates in the US.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Product<\/strong><\/span><\/td>\nParent Company<\/strong><\/span><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/strong><\/span><\/td>\n<\/tr>\n
Pluvicto
\nProstate cancer drug<\/td>\n		Novartis<\/td>\nPharmaceutical<\/td>\n<\/td>\n<\/tr>\n
Liquid Death<\/td>\nSupplying Demand Inc<\/td>\nWater Brand<\/td>\n<\/td>\n<\/tr>\n
Manscaped<\/td>\n<\/td>\nShaving\/Grooming Products<\/td>\n<\/td>\n<\/tr>\n
GrubHub<\/td>\nWonder<\/td>\nFood delivery<\/td>\n<\/td>\n<\/tr>\n
TicTac, Nutella, Kinder, Butterfinger<\/td>\nFerrero NA<\/td>\nCandy<\/td>\n<\/td>\n<\/tr>\n
Fireball, BuzzBallz<\/td>\nSazerac<\/td>\nAlcohol<\/td>\n<\/td>\n<\/tr>\n
Bad Bunny<\/td>\n<\/td>\nMerchandise<\/td>\n<\/td>\n<\/tr>\n
Nerds<\/td>\nFerrara Candy<\/td>\nCandy<\/td>\n<\/td>\n<\/tr>\n
Ritz<\/td>\nMondelez Int<\/td>\nSnack<\/td>\n<\/td>\n<\/tr>\n
Homes.com<\/td>\nCoStar Group<\/td>\nReal\u00a0 estate<\/td>\n<\/td>\n<\/tr>\n
Product<\/strong><\/span><\/td>\nParent Company<\/strong><\/span><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/strong><\/span><\/td>\n<\/tr>\n
Dunkin<\/td>\nInspire Brands<\/td>\nCoffee, food, donuts<\/td>\n<\/td>\n<\/tr>\n
Hellman\u2019s Mayonnaise<\/td>\nUnilever<\/td>\nCondiment<\/td>\n<\/td>\n<\/tr>\n
Svedka Vodka<\/td>\nSazerac Company<\/td>\nAlcohol<\/td>\n<\/td>\n<\/tr>\n
Cadillac F1<\/td>\nGeneral Motors<\/td>\nAutomotive<\/td>\n<\/td>\n<\/tr>\n
Liquid I.V<\/td>\nUnilever<\/td>\nPowdered Electrolyte Drink Mix<\/td>\n<\/td>\n<\/tr>\n
WeatherTech<\/td>\n<\/td>\nAuto supplies<\/td>\n<\/td>\n<\/tr>\n
Dove<\/td>\nUnilever<\/td>\nGender messages<\/td>\n<\/td>\n<\/tr>\n
Bosch<\/td>\nRobert Bosch Stiftung GmbH<\/td>\nHome appliances\/power tools<\/td>\n<\/td>\n<\/tr>\n
MSC Cruises<\/td>\nAponte family<\/td>\nTravel<\/td>\n<\/td>\n<\/tr>\n
Pringles<\/td>\nProctor & Gamble<\/td>\nSnack<\/td>\n<\/td>\n<\/tr>\n
Product<\/strong><\/span><\/td>\nParent Company<\/strong><\/span><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/strong><\/span><\/td>\n<\/tr>\n
Salesforce<\/td>\n<\/td>\nTechnology<\/td>\n<\/td>\n<\/tr>\n
Pepsi Zero Sugar<\/td>\n\n
\n
\n
PepsiCo US<\/div>\n<\/div>\n<\/div>\n<\/td>\n
Soft drink<\/td>\n<\/td>\n<\/tr>\n
Poppi<\/td>\n\n
\n
\n
PepsiCo US<\/div>\n<\/div>\n<\/div>\n<\/td>\n
Prebiotic Soda<\/td>\n<\/td>\n<\/tr>\n
Lay’s<\/td>\n\n
\n
\n
PepsiCo US<\/div>\n<\/div>\n<\/div>\n<\/td>\n
Snack<\/td>\n<\/td>\n<\/tr>\n
He Gets Us<\/td>\nCome Near<\/td>\nReligious messages<\/td>\n<\/td>\n<\/tr>\n
TurboTax<\/td>\nIntuit<\/td>\nIncome tax service<\/td>\n<\/td>\n<\/tr>\n
Salesforce<\/td>\n<\/td>\nSales service<\/td>\n<\/td>\n<\/tr>\n
Tree Hut<\/td>\nNaterra Intl, Inc<\/td>\nSkin Care products<\/td>\n<\/td>\n<\/tr>\n
Instacart<\/td>\n<\/td>\nDelivery service<\/td>\n<\/td>\n<\/tr>\n
Kellogg’s
\nRaisin Bran<\/td>\n		Post Holdings<\/td>\nCereal<\/td>\n<\/td>\n<\/tr>\n
Product<\/strong><\/span><\/td>\nParent Company<\/strong><\/span><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/strong><\/span><\/td>\n<\/tr>\n
eos
\nCashmere Body Mist<\/td>\n		<\/td>\nBeauty\/Skincare<\/td>\n<\/td>\n<\/tr>\n
Uber Eats<\/td>\nUber Technologies<\/td>\nDelivery service<\/td>\n<\/td>\n<\/tr>\n
\n

Budweiser,
\nBud Light,
\nMichelob Ultra<\/p>\n<\/td>\n

Anheuser-Busch<\/td>\nAlcohol<\/td>\n<\/td>\n<\/tr>\n
Squarespace<\/td>\n\u00a0<\/strong><\/td>\nWebsite builder<\/td>\n<\/td>\n<\/tr>\n
Skittles<\/td>\nMars, Inc<\/td>\nCandy<\/td>\n<\/td>\n<\/tr>\n
Kinder Bueno<\/td>\nFerrero North America<\/td>\nCandy<\/td>\n<\/td>\n<\/tr>\n
OpenAI<\/td>\n\u00a0<\/strong><\/td>\nTechnology<\/td>\n<\/td>\n<\/tr>\n
Rocket Mortgage\/
\nRedfin<\/td>\n		\u00a0<\/strong><\/td>\nMortgage lender<\/td>\n<\/td>\n<\/tr>\n
Oikos<\/td>\nDanone NA<\/td>\nYogurt<\/td>\n<\/td>\n<\/tr>\n
Totino’s<\/td>\n\u00a0General Mills<\/td>\nPizza snack food<\/td>\n<\/td>\n<\/tr>\n
Product<\/span><\/strong><\/td>\nParent Company<\/span><\/strong><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/strong><\/span><\/td>\n<\/tr>\n
Wix<\/td>\n\u00a0<\/span><\/strong><\/td>\nWebsite builder<\/span><\/td>\n\u00a0<\/strong><\/span><\/td>\n<\/tr>\n
NFL<\/td>\n\u00a0<\/span><\/strong><\/td>\n\u00a0Flag football\/
\nAre you special?<\/td>\n		\u00a0<\/strong><\/span><\/td>\n<\/tr>\n
\u00a0Super Mario Galaxy Movie<\/td>\n\u00a0Nintendo\/
\nIllumination<\/td>\n		\u00a0Movie trailer<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Star Wars: The Mandalorian and Grogu<\/td>\nLucasFilm<\/td>\nMovie trailer<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Toy Story 5<\/td>\nDisney\/Pixar<\/td>\nMovie trailer<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Minions 3<\/td>\nIllumination<\/td>\nMovie trailer<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Avengers Doomsday<\/td>\nMarvel<\/td>\nMovie trailer<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
State Farm<\/td>\n<\/td>\nInsurance<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Rippling<\/td>\n<\/td>\nBusiness software<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Product<\/span><\/strong><\/td>\nParent Company<\/span><\/strong><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/span><\/strong><\/td>\n<\/tr>\n
Hummer EV<\/td>\nGeneral Motors<\/td>\nAutomotive<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Oakley Meta<\/td>\n\u00a0<\/strong>Luxottica<\/td>\nAI Glasses<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Tecovas<\/td>\n\u00a0<\/strong><\/td>\nClothes brand<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Fanatics Sportsbook<\/td>\n\u00a0<\/strong><\/td>\nClothing, Betting<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Spectrum<\/td>\n\u00a0Charter Communications<\/td>\nCable provider<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
GLP-1<\/td>\nRo<\/td>\nPharmaceutical<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Base44<\/td>\nWix<\/td>\nApp builder<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Ramp<\/td>\n<\/td>\nFinancial<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Levemir, Tresiba, NovoLog, Novolin R, NovoSeven, NovoEight, and Victoza
\n(appetite suppression drugs)<\/td>\n		Novo Nordisk<\/td>\nPharmaceutical<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Boehringer
\n(uACR) screening<\/td>\n		Boehringer Ingelheim<\/td>\nPharmaceutical<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Product<\/span><\/strong><\/td>\nParent Company<\/span><\/strong><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/span><\/strong><\/td>\n<\/tr>\n
hims\/hers
\nCancer detection<\/td>\n		\u00a0<\/strong><\/td>\n\u00a0Telehealth<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a0Levi’s<\/td>\n\u00a0<\/strong><\/td>\n\u00a0Clothing brand<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a0Toyota RAV4<\/td>\nToyota Motor Corp.<\/td>\n\u00a0Automotive<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
\u00a0Xfinity<\/td>\nComcast<\/td>\n\u00a0Cable<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Expedia<\/td>\n\u00a0Liberty Media<\/td>\nTravel<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Frank’s Redhot Sauce<\/td>\nMcCormick & Co<\/td>\nCondiment<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Ring<\/td>\nAMAZON<\/td>\nHome security<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Starbucks<\/td>\n\u00a0<\/strong><\/td>\nCoffee<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Skechers<\/td>\n3G\u00a0 Capital<\/td>\nShoe Brand<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Stand Up To Hate<\/td>\nBlue Square Alliance<\/td>\nAntisemitism Message<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Product<\/span><\/strong><\/td>\nParent Company<\/span><\/strong><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/span><\/strong><\/td>\n<\/tr>\n
Universal Orlando Resorts<\/td>\nUniversal<\/td>\nAmusement, Travel<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Volkswagon<\/td>\nVolkswagen
\n<\/span>Aktiengesellschaft<\/span><\/td>\n		Automotive<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
e.l.f. Cosmetics<\/td>\n e.l.f. Beauty, Inc<\/span><\/td>\nCosmetics<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Alexa<\/td>\nAmazon\u00a0<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Claude<\/td>\nAnthropic<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Artlist<\/td>\n\u00a0<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Samsara<\/td>\n\u00a0<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Wells Fargo<\/td>\n\u00a0<\/span><\/td>\nBanking<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Sazerac<\/td>\n\u00a0<\/span><\/td>\nAlcohol<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Spruce<\/td>\nProctor & Gamble<\/span><\/td>\nLawn care<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Product<\/span><\/strong><\/td>\nParent Company<\/span><\/strong><\/span><\/td>\nCategory<\/strong><\/span><\/td>\nWho’s the target audience (demographic)?
\nGender, Age<\/span><\/strong><\/td>\n<\/tr>\n
T-Mobile<\/td>\n \u00a0Deutsche Telekom AG<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
United Airlines<\/td>\n United Airlines Holdings, Inc.<\/span><\/td>\nTravel<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Life360<\/td>\n\u00a0<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
H-E-B<\/td>\n\u00a0<\/span><\/td>\nGrocery Store chain<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Southwest<\/td>\n\u00a0<\/span><\/td>\nAirline\/travel<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Pok\u00e9mon<\/td>\nPoke\u0301mon Company International<\/span><\/td>\nGame, trading cards<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Dave’s Hot Chicken<\/td>\n\u00a0Roark International<\/span><\/td>\nRestaurant<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Gemini AI<\/td>\nGoogle<\/span><\/td>\nTechnology<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
\n
\n
\n
Roswell Park Comprehensive Cancer Center<\/div>\n<\/div>\n<\/div>\n<\/td>\n
<\/td>\nHealthcare<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
\n
\n
\n
Make America Healthy Again (MAHA)<\/div>\n<\/div>\n<\/div>\n<\/td>\n
MAHA Center<\/td>\nHealth messaging<\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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