{"id":38033,"date":"2024-03-27T10:04:02","date_gmt":"2024-03-27T14:04:02","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?p=38033"},"modified":"2024-03-27T10:04:02","modified_gmt":"2024-03-27T14:04:02","slug":"media-arts-support-document-resurrected","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/media-arts-support-document-resurrected\/","title":{"rendered":"Media Arts Support Document (Resurrected)"},"content":{"rendered":"

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<\/a>Contents<\/p>\n

Introduction to Media Arts\/Media Literacy Standards….. 2<\/p>\n

Visual Literacy (Images and Photographs)………………. 5<\/p>\n

Advertising\/Commercials…………………………………. 14<\/p>\n

Motion Pictures: Understanding The Language of Film.. 21<\/p>\n

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<\/a><\/a>Introduction to Media Arts\/Media Literacy Standards<\/p>\n

by Frank W. Baker<\/a> (consultant, member of SCDE VPA curriculum writing team)<\/p>\n

Today\u2019s students are the visual generation: they\u2019re learning more through the visual medium than from print, so it is important for educators to know how to teach both with and about the media.<\/p>\n

Even though our young people are media savvy, they are not necessarily media-literate: they tend to believe everything they see, read and hear.\u00a0 We know that many of them do not have the critical thinking (and viewing) skills they need to be competent communicators in the 21st<\/sup> century. Our students know how to upload and download photos, music, video and movies seamlessly using mobile devices which have not yet been allowed into the classroom, but that is slowly starting to change.<\/p>\n

The new 21st<\/sup> century skills movement (www.21stcenturyskills.org<\/a>) specifically references media literacy as one of the skills all students need to be attractive to employers in this new century.\u00a0Several of its recommended activities are included in this document.\u00a0 Media literacy is defined simply as the ability to both analyze and create media messages. Visual literacy has been defined as “the ability to construct meaning from visual images.” (Source: The Visual Literacy White Paper<\/a>) So, in this document you will find activities which are designed to engage students in analyzing and deconstructing media messages, as well as creating and producing them.<\/p>\n

Media arts\/media literacy are not confined to the \u201carts\u201d classrooms: every discipline uses photographs, videos, films, and music in some manner.\u00a0 But using them is not the same as understanding how they were made. Our students know (and believe) what they see and hear on the screens (e.g. television, computer, videogame, mobile phone) yet they rarely think about, or have opportunities to learn, how a production gets onto the screen.<\/p>\n

This support document is divided into three parts:
\n1. Visual Literacy (Images and Pictures)
\n2. Advertising & Commercials
\n3. Motion Pictures: Understanding The Language of Film<\/p>\n

Each section addresses analyzing and creating media—through processes and techniques which will help students appreciate the production process. You, and your students, will be introduced to a series of media literacy concepts and corresponding questions, all designed as the starting framework for beginning to understand media literacy.<\/p>\n

General Resource recommendations:
\n2010 SC Visual\/Performing Arts Standards<\/a><\/p>\n

Media Literacy Clearinghouse<\/a>,\u00a0 a website with thousands of resources, readings, links to books, streaming videos and more.<\/p>\n

Media Arts- Minnesota<\/a>:\u00a0\u00a0another document with excellent ideas for schools<\/p>\n

Special note about videos: In addition to the resources available via ETV’s Streamline<\/a>, many excerpts from videos are now available via YouTube<\/a>. We suggest you search this video streaming service for any of the titles listed in the resources sections.<\/p>\n

Note about copyright: In order to effectively teach media literacy, teachers need real world texts (television, movies, commercials, etc.) to use in instruction. Despite the confusion about what is permissible, teachers now have more rights. I recommend you download and read The Code of Best Practices In Fair Use for Media Literacy<\/a>.<\/p>\n

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<\/a><\/a><\/a>Visual Literacy (Images and Photographs)<\/h1>\n

Every day, we see and are exposed to hundreds, perhaps thousands, of images that pass through our radar screens.\u00a0 Unfortunately, not many of us know how to “read images.\u2019 One of the ways to teach critical thinking and “media literacy” is to start with the still image. In many arts classrooms, we begin to introduce the methods and techniques artists use to create meaning: that knowledge can now be applied to photographs as well.<\/p>\n

Resource recommendation: this visual literacy wiki<\/a> has many valuable resources and ideas.<\/p>\n

The following questions may be used as students consider various ways media messages are communicated.<\/p>\n

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Media Literacy Critical Thinking and Viewing Considerations:<\/strong><\/p>\n

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