{"id":37945,"date":"2024-03-18T20:33:32","date_gmt":"2024-03-19T00:33:32","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?p=37945"},"modified":"2024-03-18T20:34:40","modified_gmt":"2024-03-19T00:34:40","slug":"techniques-of-persuasion","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/techniques-of-persuasion\/","title":{"rendered":"Techniques of Persuasion"},"content":{"rendered":"

Technique name\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Technique description\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Contemporary Examples<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Glittering Generalities<\/td>\n\u00a0an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.<\/td>\nAdvertising
\nPolitical Campaigns<\/a><\/td>\n<\/tr>\n
Testimonial<\/td>\n\u00a0an endorsement<\/em>. These endorsements often come from regular people giving positive reviews of products or ideas<\/td>\n<\/td>\n<\/tr>\n
Appeal to Authority<\/td>\nrefers to the use of an expert\u2019s opinion to back up an argument.<\/td>\nExample<\/a><\/td>\n<\/tr>\n
Card Stacking<\/td>\nWhere an organization may use media to favorably show one side or an argument while simultaneously downplaying the other side<\/td>\nAdvertising<\/a><\/td>\n<\/tr>\n
Name Calling<\/td>\ntechniques consists of attaching a negative label to a person or thing<\/td>\nExamples<\/a><\/td>\n<\/tr>\n
Ad Hominem<\/td>\n\u00a0an argument or reaction) directed against a person rather than the position they are maintaining.<\/td>\nExamples<\/a><\/td>\n<\/tr>\n
Plain Folks<\/td>\nConvinces an audience that an idea is good because they are the same idea of the vast majority of people like yourself<\/td>\n<\/td>\n<\/tr>\n
Fear<\/td>\nanything that a person can read or look at and find\u00a0fear.<\/td>\nAd examples<\/a><\/td>\n<\/tr>\n
Lies\/Big Lie<\/td>\na gross distortion or misrepresentation of the truth primarily used as a political propaganda technique.<\/td>\n<\/td>\n<\/tr>\n
Appeal to Prejudice<\/td>\na strong feeling of dislike, or a preconceived judgment, usually against someone or something regarded as different.<\/td>\n<\/td>\n<\/tr>\n
Bandwagon<\/td>\n\u00a0when the speaker tries to convince us to accept their point of view or else we will miss out on something really good.<\/td>\nExamples<\/a><\/td>\n<\/tr>\n
Ad Nauseam<\/td>\nuses repetition to influence consumers into buying a particular product.<\/td>\nExample:
\nLiberty Insurance commercial<\/a><\/td>\n<\/tr>\n
Transfer<\/td>\nCarries the respect and authority of something respected to something else to make the latter accepted.<\/td>\n<\/td>\n<\/tr>\n
Stereotyping<\/td>\n\u00a0generalizations about a population based on their membership in a social group.<\/td>\n<\/td>\n<\/tr>\n
Demonizing<\/td>\n\u00a0<\/strong>dehumanizes the opposition and presents them as monstrous.<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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