{"id":28607,"date":"2020-12-07T11:36:03","date_gmt":"2020-12-07T16:36:03","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=28607"},"modified":"2023-12-07T10:08:59","modified_gmt":"2023-12-07T15:08:59","slug":"whos-the-target-audience","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/whos-the-target-audience\/","title":{"rendered":"Who’s The Target Audience?"},"content":{"rendered":"

Use this chart before, during, or after the Super Bowl game.\u00a0 Have you students complete the last column. Who do they think is most likely to be the target audience this advertiser hopes to reach? [Many of the ads are released prior to the game; see them here<\/a>.]\u00a0 NOTE: The list does not include ads that run regionally or locally on CBS affiliates in the US.\u00a0 The National Security Innovation Network (NSIN) will air an ad, but only on the Armed Forces Network, not CBS.]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Super Bowl Advertiser
\nCompany\/Product<\/strong><\/td>\n		Category<\/strong><\/td>\nWho\u2019s the demographic?
\n(gender; age)<\/strong><\/td>\n<\/tr>\n
Alexa (Amazon)<\/td>\ntech<\/td>\n<\/td>\n<\/tr>\n
Bud Light Seltzer Lemonade
\n(Anheuser Busch)<\/td>\n		drink<\/td>\n<\/td>\n<\/tr>\n
Cadillac (General Motors)<\/td>\nauto<\/td>\n<\/td>\n<\/tr>\n
CBS<\/td>\nnetwork promos<\/td>\n<\/td>\n<\/tr>\n
Cheetos (Frito Lay)<\/td>\nsnack<\/td>\n<\/td>\n<\/tr>\n
Chipotle<\/td>\nrestaurant<\/td>\n<\/td>\n<\/tr>\n
Dexcom G6 Continuous Glucose Monitoring Service<\/td>\nmedical<\/td>\n<\/td>\n<\/tr>\n
Discover<\/td>\ncredit<\/td>\n<\/td>\n<\/tr>\n
Doordash<\/td>\ndelivery service<\/td>\n<\/td>\n<\/tr>\n
Doritos (Frito Lay)<\/td>\nsnack<\/td>\n<\/td>\n<\/tr>\n
DraftKings<\/td>\nfantasy sports platform<\/td>\n<\/td>\n<\/tr>\n
Dr. Squatch<\/td>\nsoap<\/td>\n<\/td>\n<\/tr>\n
E-trade<\/td>\nfinancial service<\/td>\n<\/td>\n<\/tr>\n
Fiverr<\/td>\ntech<\/td>\n<\/td>\n<\/tr>\n
Google<\/td>\ntech<\/td>\n<\/td>\n<\/tr>\n
Hard Rock International<\/td>\nrestaurant<\/td>\n<\/td>\n<\/tr>\n
Heinz<\/td>\ncondiment<\/td>\n<\/td>\n<\/tr>\n
Hellman’s (Unilever)<\/td>\ncondiment<\/td>\n<\/td>\n<\/tr>\n
Hershey\u2019s (Reese Take 5)<\/td>\ncandy<\/td>\n<\/td>\n<\/tr>\n
Huggies (Kimberly Clark)<\/td>\ndiapers<\/td>\n<\/td>\n<\/tr>\n
Indeed<\/td>\njob service<\/td>\n<\/td>\n<\/tr>\n
Jeep<\/td>\nauto<\/td>\n<\/td>\n<\/tr>\n
Jimmy Johns<\/td>\nfood<\/td>\n<\/td>\n<\/tr>\n
Kia<\/td>\nauto<\/td>\n<\/td>\n<\/tr>\n
Klarna<\/td>\nfinancial service<\/td>\n<\/td>\n<\/tr>\n
Little Ceasars<\/td>\nfood<\/td>\n<\/td>\n<\/tr>\n
Logitech<\/td>\ntechnology<\/td>\n<\/td>\n<\/tr>\n
Mars Wrigley (M&Ms)<\/td>\ncandy\/gum<\/td>\n<\/td>\n<\/tr>\n
Mercari<\/td>\ntech\/service<\/td>\n<\/td>\n<\/tr>\n
Michelob Ultra<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
Microsoft<\/td>\ntech<\/td>\n<\/td>\n<\/tr>\n
Mountain Dew<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
New York Life<\/td>\ninsurance<\/td>\n<\/td>\n<\/tr>\n
NFL<\/td>\nsport<\/td>\n<\/td>\n<\/tr>\n
Oatly<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
OceanSpray<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
Paramount+<\/td>\nstreaming service<\/td>\n<\/td>\n<\/tr>\n
Planters<\/td>\nsnack<\/td>\n<\/td>\n<\/tr>\n
Porsche<\/td>\nauto<\/td>\n<\/td>\n<\/tr>\n
Pringles<\/td>\nsnack<\/td>\n<\/td>\n<\/tr>\n
Robinhood<\/td>\nfinance service<\/td>\n<\/td>\n<\/tr>\n
Rockstar Energy (PepsiCo)<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
Quicken Loans<\/td>\nservice<\/td>\n<\/td>\n<\/tr>\n
Sam Adams<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
Saucony<\/td>\nfootwear<\/td>\n<\/td>\n<\/tr>\n
Scientology<\/td>\nreligion<\/td>\n<\/td>\n<\/tr>\n
Scotts Miracle Gro<\/td>\nhome\/garden<\/td>\n<\/td>\n<\/tr>\n
Secret Deodorant<\/td>\npersonal care<\/td>\n<\/td>\n<\/tr>\n
Shift4Shop<\/td>\ne commerce platform<\/td>\n<\/td>\n<\/tr>\n
Sketchers<\/td>\nshoes<\/td>\n<\/td>\n<\/tr>\n
Snickers<\/td>\ncandy<\/td>\n<\/td>\n<\/tr>\n
Sodastream<\/td>\ndrink<\/td>\n<\/td>\n<\/tr>\n
SpaceX\u00a0 (Inspiration4)<\/td>\nspace travel<\/td>\n<\/td>\n<\/tr>\n
Squarespace<\/td>\ntech<\/td>\n<\/td>\n<\/tr>\n
State Farm<\/td>\ninsurance<\/td>\n<\/td>\n<\/tr>\n
Tide (Proctor & Gamble)<\/td>\ndetergent<\/td>\n<\/td>\n<\/tr>\n
Toyota<\/td>\nauto<\/td>\n<\/td>\n<\/tr>\n
Triller<\/td>\ntech\/service<\/td>\n<\/td>\n<\/tr>\n
Turbotax<\/td>\nservice<\/td>\n<\/td>\n<\/tr>\n
Turkish Airlines<\/td>\ntravel<\/td>\n<\/td>\n<\/tr>\n
Uber Eats<\/td>\ndelivery service<\/td>\n<\/td>\n<\/tr>\n
Verizon<\/td>\ntech\/service<\/td>\n<\/td>\n<\/tr>\n
Vroom<\/td>\nAuto<\/td>\n<\/td>\n<\/tr>\n
Walt Disney Studios<\/td>\nfilm<\/td>\n<\/td>\n<\/tr>\n
WeatherTech<\/td>\nAuto\/other<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Use this chart before, during, or after the Super Bowl…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-28607","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/28607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=28607"}],"version-history":[{"count":51,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/28607\/revisions"}],"predecessor-version":[{"id":29401,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/28607\/revisions\/29401"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=28607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=28607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=28607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}