{"id":21699,"date":"2018-01-19T20:57:44","date_gmt":"2018-01-20T01:57:44","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=21699"},"modified":"2025-12-20T10:12:46","modified_gmt":"2025-12-20T15:12:46","slug":"super-bowl-ad-analysis-worksheet","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/super-bowl-ad-analysis-worksheet\/","title":{"rendered":"Super Bowl Ad Analysis Worksheet"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Super Bowl Ad Analysis Worksheet <\/u><\/strong>\u00a0created by Frank W Baker, Copyright 2018-2026
\n[permission is granted to duplicate for educational purposes]\nSee also “Using Super Bowl Ads In The Classroom”<\/a><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
1.Product(s)<\/strong>
\nadvertised<\/strong><\/td>\n		2.Who is the target audience?<\/strong><\/td>\n3. Visuals<\/strong><\/td>\n4. Audio<\/strong><\/td>\n5. Message\/<\/strong>
\n Slogan<\/strong><\/td>\n		6. Call to action<\/strong><\/td>\n7. Appeal<\/strong><\/td>\n8. Your vote<\/strong><\/td>\n<\/tr>\n
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    \n
  1. See a partial list of “Who’s Buying Ad Time?” here<\/a>.<\/li>\n
  2. Be specific: who is this ad most likely to appeal to? (kids, teens; young adults, older adults; gender: men, women, both) how do you know this audience type is targeted?<\/li>\n
  3. What visuals stand out in this ad; what do you remember seeing?<\/li>\n
  4. \u00a0What sounds (including music) did you hear that made it memorable?<\/li>\n
  5. \u00a0What message is this ad\/product sending to the audience? Was there a memorable slogan?<\/li>\n
  6. \u00a0Did the ad encourage you to do something\u2014like go on social media; include a hashtag; keep the conversation going? Did you do what the ad asked?<\/li>\n
  7. \u00a0Which arguments<\/a> and\/or technique of persuasion<\/a>(s) were used; were they effective?<\/li>\n
  8. \u00a0Thumbs up or thumbs down? Did you like the ad? If so, why? If not, why not?<\/li>\n
  9. How many ads featured men in a dominant role?\u00a0 Women?<\/li>\n
  10. Why do these ads cost between $7-$8 million dollars?<\/li>\n
  11. Did any ad reflect issues\/topics that might have been in the news recently? If so which ads; which topics?<\/li>\n
  12. Which ad(s) featured: sports celebrities; TV stars; movie stars; models; regular people?<\/li>\n
  13. Who benefits from the ad?<\/li>\n
  14. Was any person\/gender, impacted\/harmed\/embarrassed by this ad? If so, how?<\/li>\n
  15. How did the ad make you feel?<\/li>\n
  16. Did you go on social media to comment\/share the ad in question? If so, which one(s)?<\/li>\n
  17. Was social media used in the commercials?<\/li>\n
  18. Older students can research who is the parent company\/corporation of the brand.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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