{"id":16703,"date":"2016-02-06T09:47:29","date_gmt":"2016-02-06T14:47:29","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=16703"},"modified":"2023-12-07T10:07:58","modified_gmt":"2023-12-07T15:07:58","slug":"questions-for-students-to-consider-about-political-campaign-ads","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/questions-for-students-to-consider-about-political-campaign-ads\/","title":{"rendered":"Questions For Students To Consider About Political Campaign Ads"},"content":{"rendered":"

Questions To Consider About Political Campaign Ads<\/strong>
\nCopyright 2016 by Frank W. Baker\u00a0\u00a0\u00a0\u00a0 www.frankwbaker.com\/mlc
\nPolitical Campaigns & Political Advertising: A Media Literacy Guide<\/a>
\nBelow I’ve listed some of the questions students could research.
\n(I have also provided some links that might be helpful for students to read for possible answers.)<\/p>\n

    \n
  1. Who creates these ads?<\/li>\n
  2. What are the most common techniques used in these ads?<\/li>\n
  3. Do those clich\u00e9d techniques actually work?<\/li>\n
  4. What is\u00a0“neuromarketing” and “behavioral targeting” and what role do they plan in reaching voters?<\/li>\n
  5. How much does it cost to buy time on television?<\/li>\n
  6. Why is there a\u00a0large discrepancy between what a candidate pays for time and what a Super PAC pays?<\/li>\n
  7. Who benefits when campaigns buy time on TV?<\/li>\n
  8. How much money in total is expected to be spent on political advertising in the 2016 election cycle?<\/li>\n
  9. What are some of the TV programs I watch where I am most likely to see these ads?<\/li>\n<\/ol>\n

    Websites With Answers To Questions<\/strong><\/p>\n

    1. (students should brainstorm to answer\u00a0this one)
    \n2.\u00a0     http:\/\/www.ehow.com\/info_8618687_types-political-propaganda-techniques.html
    \n<\/a>3. \u00a0    http:\/\/www.apa.org\/monitor\/2012\/04\/advertising.aspx
    \n<\/a>4. \u00a0Have your student research these terms.
    \n<\/a>5. \u00a0    http:\/\/stations.fcc.gov<\/a>\u00a0 \u00a0On this website, one can search using the call letters of a local station and open the political file which includes the actual contracts for candidates and SuperPacs
    \n6.\u00a0    http:\/\/www.mentzermedia.com\/issue-advertisers-pay-candidates-much-lot\/
    \n<\/a>7.\u00a0    http:\/\/www.npr.org\/2012\/11\/07\/164576139\/media-companies-benefit-from-political-ads-binge
    \n<\/a>8.\u00a0    http:\/\/www.npr.org\/sections\/itsallpolitics\/2015\/08\/19\/
    \n432759311\/2016-campaign-tv-ad-spending
    \n<\/a>9.\u00a0    http:\/\/www.usnews.com\/news\/politics\/articles\/2016-01-14\/pacs-candidates-bet-on-morning-shows-wheel-of-fortune<\/a><\/p>\n

     <\/p>\n

    Vocabulary For Students To Consider<\/u><\/p>\n

    Super PAC
    \nDark Money
    \nCitizens United v FEC
    \nDemographic
    \nTarget Audience<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Questions To Consider About Political Campaign Ads Copyright 2016 by…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-16703","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=16703"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16703\/revisions"}],"predecessor-version":[{"id":36760,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16703\/revisions\/36760"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=16703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=16703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=16703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}