{"id":16053,"date":"2015-09-04T16:16:14","date_gmt":"2015-09-04T20:16:14","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=16053"},"modified":"2023-12-07T10:07:57","modified_gmt":"2023-12-07T15:07:57","slug":"political-ad-analyzing-worksheet","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/political-ad-analyzing-worksheet\/","title":{"rendered":"Political Ad Analyzing Worksheet"},"content":{"rendered":"

Political Ad Analysis Worksheet
\n<\/b>\u00a9<\/a>2004<\/span> by Frank Baker, revised 2015<\/span>\u00a0\u00a0\u00a0(for use as a HANDOUT, print \u00a0as \u00a0LANDSCAPE or HORIZONTAL )
\n<\/span>Teachers: Have your students view a campaign commercial first\u00a0with no instruction. Next, distribute this page as a handout.
\nAssign different students one of the columns; play the ad again. Have each student report and share their observations.\u00a0 <\/b><\/span><\/p>\n\n\n\n\n\n\n
<\/td>\nWHERE
\nthe ad was seen\/heard (social media, TV, radio)<\/td>\n		WHEN
\nthe ad aired: if broadcast<\/td>\n		AUDIENCE\/
\nDEMOGRAPHIC
\nwho is targeted<\/td>\n		TYPE
\nsee list below<\/td>\n		SPONSOR
\ncandidate, party, Super PAC<\/td>\n		IMAGES*<\/p>\n

see list below<\/td>\n

SOUNDS*<\/p>\n

see list below<\/td>\n

TECHNIQUES
\n(listed below)<\/td>\n<\/tr>\n
Ad #1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Ad #2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Ad #3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
Types of Political ads :
\nNegative – One candidate portrays the other in an unfavorable ligh
\nWarm and Fuzzy – Candidates make the viewer feel good about the country or his\/her campaign.
\nBiography & Vision: emphasize the candidate’s life or “vision” for America
\nHumorous – Candidates elicit a laugh or smile from the viewer.
\nScary – Candidates evoke images of fear (usually combined with a Negative ad)
\nAdvocacy- advocates for\/against a certain position(s) on an issue\/person
\nTrust:\u00a0 seek to convince voters that the candidate is someone they can trust to lead them during challenging times<\/td>\n		* Things to pay attention to:
\nColors
\nSuperimposed Words
\nProps \u00a0 \u00a0 \u00a0\u00a0Code Words
\nPeople \u00a0 \u00a0\u00a0Music
\nSymbols\u00a0\u00a0Clothing<\/td>\n<\/tr>\n
Techniques: \u00a0Appeals to fear\/prejudice; bandwagon; card stacking; fancy figures; flattery\/insincerity;
\nglittering generality; image transfer; loaded words; name calling; negativity; inferences as facts; quotes out of context; repetition; rumor mongering; warm and fuzzy image; catchy words\/phrases<\/td>\n		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/h6>\n","protected":false},"excerpt":{"rendered":"

Political Ad Analysis Worksheet ©2004 by Frank Baker, revised 2015   (for…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-16053","post","type-post","status-publish","format-standard"],"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=16053"}],"version-history":[{"count":2,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16053\/revisions"}],"predecessor-version":[{"id":25056,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/16053\/revisions\/25056"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=16053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=16053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=16053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}