Using Music to Target Teens who Purchase Cosmetics<\/p>\n
Procter & Gamble’s Cover Girl brand is using music to drive cosmetic sales
\nat Target Stores in a three-way fall promotion with Teen People. The bait
\nto lure teen shoppers: white-hot musical quartet 98 Degrees. The Fall In
\nLove With 98 Degrees sweeps will give teens a chance to appear in an
\nupcoming video by the recording artists.<\/p>\n
The October Teen People features a two-page spread announcing the sweeps
\nthat includes coupons for products from Hunt Valley, MD-based Cover Girl’s Fall
\nIn Love Collection redeemable at Target. Entry forms will also be available at
\ndisplays in the cosmetic departments of 859 Target’s nationwide. Minneapolis-
\nbased Target supports the program with Cover Girl end-aisle displays featuring
\nthe October issue, giving the magazine additional distribution. Magazine rack
\ntalkers at checkout will spotlight the promo to drive people to the cosmetics
\nsection. Fall In Love packaging and the group’s latest CD will bear stickers
\nwith promotional tags.<\/p>\n
Radio spots featuring the band and direct mail targeting more than 700,000 Using Music to Target Teens who Purchase Cosmetics Procter &…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[213],"tags":[],"class_list":{"0":"post-15146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-cosmetics"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=15146"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15146\/revisions"}],"predecessor-version":[{"id":36506,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15146\/revisions\/36506"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=15146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=15146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=15146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nteenage girls caps off the effort. One grand-prize winner gets an all-expenses
\ntrip to the video session, with 120 first-prize winners receiving $100 gift
\ncertificates for Target stores. Second-prize winners get coupons for free
\nCover Girl products at Target.
\n(Source: http:\/\/promomagazine.com\/mag\/marketing_back_biting\/<\/a> )<\/p>\n","protected":false},"excerpt":{"rendered":"