{"id":15134,"date":"2015-01-29T12:49:21","date_gmt":"2015-01-29T17:49:21","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=15134"},"modified":"2023-12-07T10:02:37","modified_gmt":"2023-12-07T15:02:37","slug":"cosmetics-celebrity-endorsements","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/cosmetics-celebrity-endorsements\/","title":{"rendered":"Cosmetics: Celebrity Endorsements"},"content":{"rendered":"<p align=\"left\">Celebrity endorsement plays an important role in luring young consumers<br \/>\nto purchase cosmetics and toiletries products. Lancaster\u2019s licensing agreement<br \/>\nwith Jennifer Lopez for a line of products under the J.Lo brand name is just<br \/>\none example. Moreover manufacturers play on teens\u2019 image-conscious attitude<br \/>\nand their desire to imitate pop idols by introducing affordable versions of products used by stars. (Source: The lure of generation Y<br \/>\n<a title=\"http:\/\/www.euromonitor.com\/article.asp?id=194\" href=\"http:\/\/www.euromonitor.com\/article.asp?id=194\">http:\/\/www.euromonitor.com\/article.asp?id=194<\/a> )<\/p>\n<div>Gwyneth Paltrow <a href=\"http:\/\/people.monstersandcritics.com\/article_8188.php\/Gwyneth_Paltrow_to_be_the_new_face_of_Estee_Lauder\" target=\"_blank\" rel=\"noopener\">new face of Estee Lauder<\/a><\/p>\n<p>AVON BREAKS NEW GROUND WITH SALMA HAYEK PROJECT<br \/>\n<a href=\"http:\/\/www.adage.com\/news.cms?newsId=41858\">http:\/\/www.adage.com\/news.cms?newsId=41858<\/p>\n<p><\/a><span id=\"role_document1\">Ashley Judd &#8211; the face of American Beauty cosmetics<\/p>\n<p><\/span>Britney Spears-Elizabeth Arden<\/div>\n<p align=\"left\"><img decoding=\"async\" src=\"http:\/\/www.frankwbaker.com\/avon1027.jpg\" alt=\"\" width=\"85\" height=\"176\" align=\"center\" \/>\u00a0\u00a0\u00a0\u00a0 <span id=\"role_document0\"><img decoding=\"async\" src=\"http:\/\/www.mediasearch.com.au\/_pittwater\/image.php?id=%2Froot%2Ffashion%2Fwrap%2FAshley+Judd+-+face+of+American+Beauty.jpg&amp;site=www.mediasearch.com.au&amp;h=200&amp;w=200&amp;mode=fit\" alt=\"Picture to come\" \/>\u00a0 <\/span><img decoding=\"async\" src=\"http:\/\/www.adrants.com\/images\/spearscurious282834029.jpg\" alt=\"\" width=\"150\" height=\"115\" \/><br \/>\n<span id=\"role_document0\"><br \/>\n<\/span><img decoding=\"async\" src=\"http:\/\/www.adweek.com\/adweek\/photos\/2004\/11\/W3\/16_N_News_Revlon_L.jpg\" alt=\"\" align=\"center\" border=\"0\" \/>\u00a0\u00a0\u00a0\u00a0 <img decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2005\/05\/18\/fashion\/19joss_slide5.jpg\" alt=\"\" width=\"173\" height=\"214\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrity endorsement plays an important role in luring young consumers&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[213],"tags":[],"class_list":{"0":"post-15134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-cosmetics"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=15134"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15134\/revisions"}],"predecessor-version":[{"id":36500,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15134\/revisions\/36500"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=15134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=15134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=15134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}