{"id":15102,"date":"2015-01-29T09:33:16","date_gmt":"2015-01-29T14:33:16","guid":{"rendered":"https:\/\/www.frankwbaker.com\/mlc\/?page_id=15102"},"modified":"2023-12-07T10:02:38","modified_gmt":"2023-12-07T15:02:38","slug":"credit-cards-ad-analysis-worksheet","status":"publish","type":"post","link":"https:\/\/www.frankwbaker.com\/mlc\/credit-cards-ad-analysis-worksheet\/","title":{"rendered":"Credit Cards: Ad Analysis Worksheet"},"content":{"rendered":"

Credit Card- Ad Analysis Worksheet
\ncreated by Frank Baker \u00a92005
\n(NOTE: This page BEST when printed HORIZONTALLY)
\nTeachers: use this worksheet as a handout for students who will be studying
\ncredit card advertising. As students watch commercials, they should fill in the blanks
\nbelow.\u00a0 For more info go to http:\/\/www.frankwbaker.com\/credit_cards.htm<\/p>\n\n\n\n\n\n\n
<\/td>\nName of\u00a0 Card advertised<\/td>\nTarget audience<\/td>\nVisual Techniques
\n(cameras, lighting,
\nediting)<\/td>\n		Audio techniques<\/td>\nPhrase or slogan used
\n(or other key words)<\/td>\n		*Technique of Persuasion used<\/td>\n<\/tr>\n
Ad #1<\/td>\n <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Ad #2<\/td>\n <\/td>\n<\/td>\n <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Ad #3<\/td>\n <\/td>\n<\/td>\n <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Common techniques of persuasion:<\/p>\n

<\/strong>Humor: if you can make them laugh, you can persuade them<\/p>\n

Testimonials: using famous people or respected institutions to sell a person, idea, or product<\/p>\n

Repetition: drives the message home many times<\/p>\n

Bandwagon: everybody is doing it<\/p>\n

Plain folks:\u00a0 many advertisers promote themselves or their products as being of humble origins,
\ncommon, one of the guys\/gals<\/p>\n

Warm & fuzzy:\u00a0 using sentimental images (i.e. families, kids, pets)
\n<\/strong><\/p>\n

<\/strong>*complete handout:\u00a0 http:\/\/www.nmmlp.org\/language.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Credit Card- Ad Analysis Worksheet created by Frank Baker ©2005…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[212],"tags":[],"class_list":{"0":"post-15102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-credit-cards"},"_links":{"self":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/comments?post=15102"}],"version-history":[{"count":1,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15102\/revisions"}],"predecessor-version":[{"id":36516,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/posts\/15102\/revisions\/36516"}],"wp:attachment":[{"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/media?parent=15102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/categories?post=15102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankwbaker.com\/mlc\/wp-json\/wp\/v2\/tags?post=15102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}