NASCAR, Daytona 500 Car Race & The Role of Advertising & Marketing<\/p>\n
Like the Super Bowl, the annual Daytona Beach 500 is a much watched
\nevent. Endorsements and product placement are critical for both drivers
\nand advertisers. Drivers and advertisers want their names to be seen AND heard.<\/p>\n
I have selected a couple of images, posted below to demonstrate the
\ncritical importance of this race (and similar races) AND getting brand names seen.
\nNotice how the driver is strategically placed in front of backdrops emblazoned
\nwith sponsor logos. This is done so that all photographers get virtually the same shot.
\nNotice also the brand logos on their clothes and hats.\u00a0 What do the
\nexpressions on their faces communicate?<\/p>\n
TV ads becoming huge focus for sponsors<\/a>
\nIs Nascar Marketing Running Out of Gas?<\/a>
\nArticle: Marketers Hitch a Ride With Nascar for Under $ 5 Million<\/a>
\nResearch: NASCAR 200mph ads<\/a>
\nArticle: NASCAR to give hard-liquor ads green flag<\/a>
\nArticles:\u00a0NASCAR Revs Up Its Marketing Engine<\/a>
\nDiversity Drives Race Ads
\nNASCAR Speeds Up Its Profits<\/a>
\nEarnhardt Signs Multi Year Deal With Budweiser
\n<\/a>NASCAR SPONSORS: DRIVE-BY MARKETING<\/a>
\nFun Meets Advertising When Track Cools Off<\/a>
\nDaytona: A Super Bargain for Advertisers<\/a>
\nDale Zooms to Front of Pack In Endorsements<\/a>
\nFor more, see Sports\/Advertising<\/a>; Product Placement<\/a><\/p>\n
![\"\"](\"http:\/\/www.frankwbaker.com\/dayton1.jpg\") \nTony Stewart celebrates in Victory Lane after winning the NASCAR Nextel Cup Dickies 500 at Texas Motor Speedway.<\/td>\n | ![\"\"](\"http:\/\/www.frankwbaker.com\/dayton2.jpg\") \nTony Stewart is sprayed by teammates \nas he celebrates after winning the NASCAR \nSirius Satellite Radio at the Glen at Watkins \nGlen International in Watkins Glen, N.Y., \nSunday, Aug. 14, 2005. (AP Photo\/David Duprey)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n |